Handbook on the economics of the Internet /
edited by Johannes M. Bauer, Michigan State University, USA, Michael Latzer, University of Zurich, Switzerland.
- xi, 590 pages : illustrations (black and white) ; 25 cm.
Includes bibliographical references and index.
Contents:
Preface
1. The Economics of the Internet: An Overview Johannes M. Bauer and Michael Latzer
PART II THEORETICAL FOUNDATIONS 2. The Industrial Organization of the Internet Günter Knieps and Johannes M. Bauer
3. The Internet as a Complex Layered System Stephen J. Schultze and Richard S. Whitt
4. A Network Science Approach to the Internet Volker Schneider and Johannes M. Bauer
5. Peer Production and Cooperation Yochai Benkler
6. The Internet and Productivity Carol Corrado and Bart Van Ark
7. Cultural Economics and the Internet Christian Handke, Paul Stepan and Ruth Towse
8. A Political Economy Approach to the Internet Patricia Mazepa and Vincent Mosco
PART II INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE 9. Competition and Antitrust in Internet Markets Justus Haucap and Torben Stühmeier
10. The Economics of Internet Standards Stanley M. Besen and George Sadowsky
11. The Economics of Copyright and the Internet Sacha Wunsch-Vincent
12. The Economics of Privacy, Data Protection and Surveillance Ian Brown
13. Economics of Cybersecurity Hadi Asghari, Michel Van Eeten and Johannes M. Bauer
14. Internet Architecture and Innovation in Applications Barbara Van Schewick
15. Organizational Innovations, ICTs and Knowledge Governance: The Case of Platforms Cristiano Antonelli and Pier Paolo Patrucco
16. Interconnection in the Internet: Peering, Interoperability and Content Delivery David D. Clark, William H. Lehr and Steven Bauer
PART III ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES 17. Internet Business Strategies Johann J. Kranz and Arnold Picot
18. The Economics of Internet Search Hal R. Varian
19. The Economics of Algorithmic Selection on the Internet Michael Latzer, Katharina Hollnbuchner, Natascha Just and Florian Saurwein
20. Online Advertising Economics Wenjuan Ma and Steven S. Wildman
21. Online News Lucy Küng, Nic Newman and Robert G. Picard
22. The Economics of Online Video Entertainment Ryland Sherman and David Waterman
23. Business Strategies and Revenue Models for Converged Video Services Yu-Li Liu
24. The Economics of Virtual Worlds Isaac Knowles and Edward Castronova
25. Economics of Big Data Claudio Feijóo, José-Luis Gómez-Barroso and Shivom Aggarwal
PART IV PAST AND FUTURE TRAJECTORIES 26. The Evolution of the Internet: A Socioeconomic Account D. Linda Garcia
27. From the Internet of Science to the Internet of Entertainment Eli M. Noam
Index
This handbook brings together twenty-six original chapters that discuss theoretical and applied frameworks for the study of the economics of the Internet, encompassing: its unique economics as a global information and communications infrastructure, the effects of the Internet on economic transactions, including social production, advertising, innovation, and intellectual property rights, the economics and management of Internet-based industries, such as search, news, entertainment, culture, and virtual worlds, and the effects of the Internet on the economy at large.