Intellectual property management : The role of technology-brands in the appropriation of technological innovation
Jennewein Klaus
Intellectual property management : The role of technology-brands in the appropriation of technological innovation
- New York Springer Company 2005
- 404p
Contents: I. new era of intangible assets; II. Case studies on the appropriation of intellectual assets; III. Intangible assets : characteristics, generation & protection; IV. Strategic management of intangible assets; V. Econometric analysis; VI. General summary and conclusion.