The tipping point : How little things can make a big difference / Malcolm Gladwell.

By:

Gladwell, Malcolm, 1963-

Publication details: Boston : Little, Brown, c2000.Edition: 1st edDescription: viii, 279 p. ; 21 cmISBN:

9780349113463

Subject(s):

DDC classification:

302 GLA 21

LOC classification:

HM1033 .G53 2000

Online resources:

Publisher description

Contents:

Contents 1 Chapter Summaries 1.1 Introduction 1.2 Chapter 1: The Three Rules of Epidemics 1.3 Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen 1.4 Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus 1.5 Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York 1.6 Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty 1.7 Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation 1.8 Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette 1.9 Chapter 8: Conclusion: Focus, Test, Believe

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
BOOKs	National Law School	MPP Section	302 GLA (Browse shelf(Opens below))	Available		35835

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Previous	301.2 BOU Outline of a theory of practice	301.6 SKO States and social revolutions : A comparative analysis of France, Russia and China	302 ELS Explaining social behaviour : More nuts and bolts for the social sciences	302 GLA The tipping point :	302 SMI Understanding social psychology across cultures :	302.101 DEL Anti-Oedipus : Capitalism and schizophrenia	302.14 AXE The evolution of cooperation /	Next

Includes bibliographical references and index.

Contents
1 Chapter Summaries
1.1 Introduction
1.2 Chapter 1: The Three Rules of Epidemics
1.3 Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen
1.4 Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus
1.5 Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York
1.6 Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
1.7 Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation
1.8 Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
1.9 Chapter 8: Conclusion: Focus, Test, Believe

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