The economics of e-commerce / edited by Michael R. Baye, Bert Elwert professor of business economics and public policy Indiana University, USA and John Morgan, Oliver E. and Dolores W. Williamson chair of the economics of organizations University of California, Berkeley, USA.

Contents
Acknowledgements ix
Introduction Michael R. Baye and John Morgan xiii
PART 1 PLATFORMS AS STRATEGIC ACTORS
1. Michael R. Baye and John Morgan (2001), 'Information
Gatekeepers on the Internet and the Competitiveness of
Homogeneous Product Markets', American Economic Review,
91 (3), June, 454-74 3
2. Jean-Charles Rochet and Jean Tirole (2003), 'Platform Competition
in Two-Sided Markets', Journal of the European Economic
Association, 1 (4), June, 990-1029 24
3. Bernard Caillaud and Bruno Jullien (2003), 'Chicken and Egg:
Competition among Intermediation Service Providers', RAND
Journal of Economics, 34 (2), Summer, 309-28 64
4. Mark Armstrong (2006), 'Competition in Two-Sided Markets',
RAND Journal of Economics, 37 (3), Autumn, 668-91 84
5. Andrei Hagiu (2009), 'Two-Sided Platforms: Product Variety and
Pricing Structures', Journal of Economics and Management
Strategy, 18 (4), Winter, 1011 43 108
6. Gerard J. Tellis, Eden Yin and Rakesh Niraj (2009), 'Does Quality
Win? Network Effects Versus Quality in High-Tech Markets',
Journal of Marketing Research, XLVI (2), April, 135-49 141
PART II IS E-COMMERCE FRICTIONLESS? PRICE DISPERSION AND
OBFUSCATION ONLINE
7. Erik Brynjolfsson and Michael D. Smith (2000), 'Frictionless
Commerce? A Comparison of Internet and Conventional Retailers',
Management Science, 46 (4), April, 563-85 159
8. Michael R. Baye, John Morgan and Patrick Scholten (2004), 'Price
Dispersion in the Small and in the Large: Evidence from an Internet
Price Comparison Site', Journal of Industrial Economics, LII (4),
December, 463-96 182
9. Michael R. Baye, J. Rupert J. Gatti, Paul Kattuman and John
Morgan (2009), 'Clicks, Discontinuities, and Firm Demand Online',
Journal of Economics and Management Strategy, 18 (4), Winter,
935-75 216
vi The Economics of E-Commerce
10. Glenn Ellison and Sara Fisher Ellison (2009), 'Search, Obfuscation,
and Price Elasticities on the Internet', Econometrica, 77 (2), March,
427-52 257
11. Xavier Gabaix and David Laibson (2006), 'Shrouded Attributes,
Consumer Myopia, and Information Suppression in Competitive
Markets', Quarterly Journal of Economics, 121 (2), May, 505-40 283
12. Jennifer Brown, Tanjim Hossain and John Morgan (2010),
'Shrouded Attributes and Information Suppression: Evidence from
the Field', Quarterly Journal of Economics, 125 (2), May, 859-76 319
PART III DOES E-COMMERCE BENEFIT CONSUMERS?
INFORMATION, PRODUCT VARIETY, AND COMPETITION
13. Fiona Scott Morton, Florian Zettelmeyer and Jorge Silva-Risso
(2001), 'Internet Car Retailing', Journal of Industrial Economics,
XLIX (4), December, 501-19 339
14. Jeffrey R. Brown and Austan Goolsbee (2002), 'Does the Internet
Make Markets More Competitive? Evidence from the Life
Insurance Industry', Journal of Political Economy, 110 (3), June,
481-507 358
15. Erik Brynjolfsson, Yu (Jeffrey) Hu and Michael D. Smith (2003),
'Consumer Surplus in the Digital Economy: Estimating the Value of
Increased Product Variety at Online Booksellers', Management
Science, 49 (11), November, 1580-96 385
16. Chris Forman, Anindya Ghose and Avi Goldfarb (2009),
'Competition Between Local and Electronic Markets: How the
Benefit of Buying Online Depends on Where You Live',
Management Science, 55 (1), January, 47-57 402
PART IV ONLINE AUCTIONS FOR PRODUCTS AND ADVERTISING
17. Hal R. Varian (2007), 'Position Auctions', International Journal of
Industrial Organization, 25 (6), December, 1163 78 415
18. Benjamin Edelman and Michael Schwarz (2010), 'Optimal Auction
Design and Equilibrium Selection in Sponsored Search Auctions',
American Economic Review: Papers and Proceedings, 100 (2),
May, 597-602 431
19. Patrick Bajari and Ali Horta9su (2003), 'The Winner's Curse,
Reserve Prices, and Endogenous Entry: Empirical Insights from
eBay Auctions', RAND Journal of Economics, 34 (2), Summer,
329-55 437
The Economics of E-Commerce
PART V MITIGATING INFORMATION ASYMMETRIES: REPUTATION,
RECOMMENDATION, AND FEEDBACK MECHANISMS
20. Paul Resnick, Richard Zeckhauser, John Swanson and Kate
Lockwood (2006), 'The Value of Reputation on eBay: A Controlled
Experiment', Experimental Economics, 9 (2), June, 79-101 467
21. Daniel Houser and John Wooders (2006), 'Reputation in Auctions:
Theory, and Evidence from eBay', Journal of Economics and
Management Strategy, 15 (2), Summer, 353-69 490
22. Gary E. Bolton, Elena Katok and Axel Ockenfels (2004), 'How
Effective Are Electronic Reputation Mechanisms? An Experimental
Investigation', Management Science, 50 (11), November, 1587-1602 507
23. Chrysanthos Dellarocas (2003), 'The Digitization of Word of
Mouth: Promise and Challenges of Online Feedback Mechanisms',
Management Science, 49 (10), October, 1407-24 523
24. Yan Chen, F. Maxwell Harper, Joseph Konstan and Sherry Xin Li
(2010), 'Social Comparisons and Contributions to Online
Communities: A Field Experiment on MovieLens', American
Economic Review, 100 (4), September, 1358—98 541
25. Judith A. Chevalier and Dina Mayzlin (2006), 'The Effect of Word
of Mouth on Sales: Online Book Reviews', Journal of Marketing
Research, XLIII (3), August, 345-54 582
PART VI BATTLES FOR DIGITAL PROPERTY RIGHTS: PRIVACY,
PIRACY, AND THE OPEN SOURCE MOVEMENT
26. Rafael Rob and Joel Waldfogel (2006), 'Piracy on the High C's:
Music Downloading, Sales Displacement, and Social Welfare in a
Sample of College Students', Journal of Law and Economics,
XLIX(l), April, 29-62
27. Felix Oberholzer-Gee and Koleman Strumpf (2007), 'The Effect of
File Sharing on Record Sales: An Empirical Analysis', Journal of
Political Economy, 115 (1), February, 1—42
28. Benjamin E. Hermalin and Michael L. Katz (2006), 'Privacy,
Property Rights and Efficiency: The Economics of Privacy as
Secrecy', Quantitative Marketing and Economics, 4 (3), September,
209-39
29. Avi Goldfarb and Catherine E. Tucker (2011), 'Privacy Regulation
and Online Advertising', Management Science, 57 (1), January,
57-71
30. Josh Lerner and Jean Tirole (2002), 'Some Simple Economics of
Open Source', Journal of Industrial Economics, L (2), June,
197-234
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