The fortune at the bottom of the pyramid : Eradicating poverty through profits

Contents:
Preface xi;
About the Author xix;
Part I The Fortune at the Bottom of the Pyramid;
Chapter 1 The Market at the Bottom of the Pyramid;
The Power of Dominant Logic 6;
The Nature of the BOP Market 10;
There Is Money at the BOP 10;
Access to BOP Markets 13;
The BOP Markets Are Brand Conscious 14;
The BOP Market Is Connected 14;
BOP Consumers Accept Advanced Technology Readily 15;
The Market Development Imperative 16 Create the Capacity to Consume 16;
The Need for New Goods and Services 19;
Dignity and Choice 20;
Trast Is a Prerequisite 21;
Benefits to the Private Sector 22;
Chapter 2 Products and Services for the BOP;
A Philosophy for Developing Products and Services for the BOP 24;
Twelve Principles of Innovation for BOP Markets 25;
Making It Happen 28;
Conclusion 46;
Chapter 3 BOP: A Global Opportunity? 47;
Engaging the BOP 48;
Local Growth Opportunities 50;
Learning to Groe 50 Local Innovations and Global Opportunity 52;
BOP Solutions for Developed Makitets 53;
Lessons for MNCS from BOP Markets 55;
Captial Intensity 55;
Sustainable Development 57;
Innovations 57;
The Cost of Managing 58;
The Cost of Managing 58;
Learning to Live in a Network of Relationships 61;
Chapter 4 The Ecosystem for Wealth Creation 63;
Market-Oriented Ecosystem 65;
Ecosystems for a Developing Country 66;
Learning the Sanctity of Contracts 68;
Reducing Inequities in Contracts 69;
Building Governance Capabilities Among the Poor 72;
Chapter 5 Reducing Corruption:
Transaction Governance Capacity 77;
Are the Poor Poor? 78;
TGC 81 Building TGC 83;
The Andhra Pradesh e-Governance Story 85;
eSeva 89;
Center for Good Governance 90;
Impediments 94;
Lessons from the Andhra Pradesh Experiment 94;
Appendix: List of eSeva Services 97;
Chapter 6 Development as Social Transformation;
Development as Social Transformation 100;
Breaking Down Barriers to Communication 102;
BOP Consumers Upgrade 105;
Gaining Access to Knowledge 106;
Identity for the Individual 107;
Women Are Critcal for Development 108;
Evolving Checks and Balances 108;
The Real Test: From the Pyramid to the Diamond 109;
Part II Innovative Practices at the Bottom of the Pyramid 113;
Section I. The Market at the Bottom of the Pyramid 115;
Casas Bahia: Fulfilling a Dream 117;
CEMEX: Innovation in Housing for the Poor 147;
Section II. Known Problems and Known Solutions: What Is the Missing Link? 169;
The Annapurna Salt Story: Public Health and Private Enterprise 171;
Selling Health: Hindustan Lever Limited and the Soap Market 207;
Section III. Known Problems and Unique Solutions 241 Jainur Foot: Challenging Convention 243
Section III • Known Problems and Unique Solutions;
Jaipur Foot: Challenging Convention 243;
The Aravind Eye Care System: Delivering the Most Precious Gift 265;
Section IV. Known Problems and Systemwide Reform ICICI Bank: Innovations in Finance 289;
The ITC e-Choupal Stcry: Profitable Rural Transformation 319;
The EID Parry Story On CD;
3. Section V. Scaling Innovations;
The Voxiva Story 361;
Innovations in Energy:
E+Co's Investment in Tecnosol On CD;
Section VI . Creating Enabling Conditions for the Development of the Private Sector;
Citizen Centricity: E-Governance in Andhra Pradesh On CD;
Biography 381;
Index 389;
PART III. CD 35 minutes of video success stories filmed on location in the Bottom of the Pyramid in India, Pera, Mexico, Brazil, and Venezuela;
Casas Bahia (3:54);
CEMEX (3:07);
Annapurna Salt (4:05);
Hindustan Lever Limited (4:16);
Jaipur Foot (4:40);
Aravind Eye Care (6:08);
ICICI Bank (4:23);
ITC e-Choupal (4:08);
EID Parry (4:12);
Voxiva (3:33);
E+Co/Tecnosol (4:34);
Andhra Pradesh 3:30).