Consumer behaviour

By:

Arigela Sajeevan Rao

Contributor(s):

Indoria Vikas

Publication details: New Delhi Wisdom Press 2013Description: 333p vISBN:

9789382006527

Subject(s):

1. Consumer Law

DDC classification:

343.071000 ARI

Contents:

Contents: Preface. 1. Introduction to consumer behaviour; 2. Consumer behaviour and marketing strategy. 3. Consumer involvement and decision making. 4. Information search process. 5. Evaluation criteria and decision rules. 6. consumer motivation. 7. Consumer attitude and attitude change. 8. Influence of personality and self concept on buying behaviour. 9. Psychographics and lifestyle. 10. Diffusion of innovation and opinion leadership family decision making. 11. Organisational buying behaviour. 12. Models of consumer behaviour. 13. Consumer behaviour audit. 14. Consumer behaviour in India. Index

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 ARI (Browse shelf(Opens below))	Available		29185

Contents:
Preface. 1. Introduction to consumer behaviour;
2. Consumer behaviour and marketing strategy.
3. Consumer involvement and decision making.
4. Information search process.
5. Evaluation criteria and decision rules.
6. consumer motivation.
7. Consumer attitude and attitude change.
8. Influence of personality and self concept on buying behaviour.
9. Psychographics and lifestyle.
10. Diffusion of innovation and opinion leadership family decision making.
11. Organisational buying behaviour.
12. Models of consumer behaviour.
13. Consumer behaviour audit.
14. Consumer behaviour in India.
Index

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