Consumer behaviour in service marketing

By:

Nandi Veena Tewari

Contributor(s):

Publication details: New Delhi Enkay Publishing House 2012Description: 260p ixISBN:

9789380995526

Subject(s):

1. Consumer Law - Service Marketing

DDC classification:

343.071000 NAN

Contents:

Table of Contents: Preface; Consumer Behaviour: An Introduction; Consumer Behaviour analysis and social marketing; Consumer Behaviour and Psychology of Marketing; Consumer Behaviour: The Road to Effective Policy; Making Effective strategies to promote responsible consumer behaviour; Consumer Behaviour and Marketing Strategy; Influence of Sales Promotion on Consumer Behaviour in Financial Services; Consumer and Industrial Marketing; Implications for Marketing Mix Product; Place Price Promotion Impact of the Intenet on Consumer Information Search Behaviour; The Impact of Internet Service Quality on Customer Service; Critical Appraisal of the Concept of Non-Profit Services Marketing; Consumer Attitudes to Utility Products: A Consumer Behaviour Perspective Consumers; Behaviour towards Intenet Technology and Internet Marketing; Bibliography; Index

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 NAN (Browse shelf(Opens below))	Available		29172

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Previous	343.071 MOD Supreme court on consumerism	343.071 MOS Consumer behavior over the life course :	343.071 NAB Durable purchases and consumer decision making	343.071 NAN Consumer behaviour in service marketing	343.071 NAQ Consumer protection act, 1986 and professional obligations	343.071 NAR The consumer protection act, 1986 : Central rules and state rules	343.071 NEB European union consumer law	Next

Table of Contents:
Preface;
Consumer Behaviour:
An Introduction;
Consumer Behaviour analysis and social marketing;
Consumer Behaviour and Psychology of Marketing;
Consumer Behaviour:
The Road to Effective Policy;
Making Effective strategies to promote responsible consumer behaviour;
Consumer Behaviour and Marketing Strategy;
Influence of Sales Promotion on Consumer Behaviour in Financial Services;
Consumer and Industrial Marketing;
Implications for Marketing Mix Product;
Place Price Promotion Impact of the Intenet on Consumer Information Search Behaviour;
The Impact of Internet Service Quality on Customer Service;
Critical Appraisal of the Concept of Non-Profit Services Marketing;
Consumer Attitudes to Utility Products:
A Consumer Behaviour Perspective Consumers;
Behaviour towards Intenet Technology and Internet Marketing;
Bibliography;
Index

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