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Managing key clients : Securing the future of the professional services firm

By: Contributor(s): Publication details: London Continum 2000Description: 198p ixISBN:
  • 9781844800865
Subject(s): DDC classification:
  • 340.028000 WAL
Contents:
Table of contents Section 1: Setting the Scene; 1 Finding the Motivation; 2 Clients, Key Clients and Crown Jewels. Section 2: Developing the Relationship; 3 Setting and Meeting Client Expectations; 4 Marketing to Clients; 5 Selling to Clients; 6 Cross-selling to Clients. Section 3: Key Client Planning; 7 Forming the Plan; 8 Using Supporting Technology. Section 4: Issues for the Firm; 9 Managing Key Client Relationships; 10 Values and Characteristics in Key Client Management; Appendix: Key Client Management Health check Analysis; Index
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Holdings
Item type Current library Shelving location Call number Status Date due Barcode
BOOKs BOOKs National Law School NKCR SECTION 340.028 WAL (Browse shelf(Opens below)) Not For Loan 31927

Table of contents
Section 1: Setting the Scene;
1 Finding the Motivation;
2 Clients, Key Clients and Crown Jewels.
Section 2: Developing the Relationship;
3 Setting and Meeting Client Expectations;
4 Marketing to Clients;
5 Selling to Clients;
6 Cross-selling to Clients.
Section 3: Key Client Planning;
7 Forming the Plan;
8 Using Supporting Technology.
Section 4: Issues for the Firm;
9 Managing Key Client Relationships;
10 Values and Characteristics in Key Client Management;
Appendix: Key Client Management Health check Analysis;
Index

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