Legends in consumer behavior Vol. IV The fourth, advertising adn personal selling

By:

Jacoby Jacob

Contributor(s):

Publication details: New Delhi Sage Publications 2015Description: 401pISBN:

9789351501244

Subject(s):

1. Consumer Law 2. Consumer Behavior3. Consumption - Economics

DDC classification:

343.071000 JAC-IV

Contents:

Content: Appendix of Sources Legends in Consumer Behavior Legends in Consumer Behavior: Jacob Jacoby Wayne D. Hoyer Volume Introduction: The Fourth P- Advertising And Personal Selling, Commentary on the Contents of this Volume I: ADVERTISING EFFECTS Th e Zeigarnik Effect in Advertising James T. Heimbach Recall of crazy, mixed-up TV commercials. SW Hollander Effects of different levels of integration on advertising preference and intention to purchase. GJ Szybillo Effects of integrated advertising on perceived corporate hiring policy. GJ Szybillo and J. Busato II: THE COMPREHENSION-MISCOMPREHENSION OF ADVERTISING AND OTHER MASS MEDIA COMMUNICATIONS Viewer Miscomprehension of Televised Communication: A Brief Report of Findings. WD Hoyer and DA Sheluga Viewer miscomprehension of televised communication: Selected findings. WD Hoyer On the miscomprehension of televised communication: A rejoinder. WD Hoyer To read, view or listen? A cross-media comparison of comprehension. WD Hoyer and MR Zimmer Sources of miscomprehension in television advertising. WD Hoyer and RK Srivastava Miscomprehension of Public Affairs Programming WD Hoyer Viewer miscomprehension of the 1980 Presidential Debate: A Research Note T. Troutman and T. Whittler The Comprehension and Miscomprehension of Print Communications: Conceptual foundations Wayne D. Hoyer The Comprehension/Miscomprehension of Print Communications: Methodology Wayne D. Hoyer The Comprehension/Miscomprehension of Print Communication: Selected Findings Wayne D. Hoyer III. MISLEADING, DECEPTIVE, REMEDIAL AND CORRECTIVE ADVERTISING The FDA approach to defining misleading advertising CB Small Reply to a Comment on “Defi ning Misleading Advertising” and “Deception in Advertising” Correcting corrective advertising. M.C. Nelson and W.D. Hoyer Reply to Mizerski's criticisms to ‘4As Pioneering Study of TV Miscomprehension’. M.C. Nelson and W.D. Hoyer Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer M.C. Nelson and W.D. Hoyer A Model for the Development, Evaluation, and Implementation of Remedial Advertising Statements W.D. Hoyer and M.C. Nelson Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals Consumer Research in FTC versus Kraft (1991): A case of Heads we win, Tails you lose? GJ Szybillo IV: PERSONAL SELLING You're twenty years behind your market. F. Jacoby The psychology of persuasion. F. Jacoby The application of assertiveness training to the consumer-salesperson interaction RJ Kulich, JP Curran, and MJ Mariotto Some social psychological perspectives on closing. Perspectives of Other Scholars “Always Fly First Class” and Other Lessons Jack Taught Me Michael R. Solomon Jack Jacoby: Intrepid, Inspiring, Influential David Glen Mick Wayne D. Hoyer Interviews Jacob Jacoby Interview of Jacob Jacoby Wayne D. Hoyer

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Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 JAC-IV (Browse shelf(Opens below))	Available	Price for the entire Set of Volumes		33678

Content:
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Wayne D. Hoyer
Volume Introduction: The Fourth P- Advertising And Personal Selling,
Commentary on the Contents of this Volume
I: ADVERTISING EFFECTS
Th e Zeigarnik Effect in Advertising
James T. Heimbach
Recall of crazy, mixed-up TV commercials.
SW Hollander
Effects of different levels of integration on advertising preference and intention to purchase.
GJ Szybillo
Effects of integrated advertising on perceived corporate hiring policy.
GJ Szybillo and J. Busato
II: THE COMPREHENSION-MISCOMPREHENSION OF ADVERTISING AND OTHER MASS MEDIA COMMUNICATIONS
Viewer Miscomprehension of Televised Communication: A Brief Report of Findings.
WD Hoyer and DA Sheluga
Viewer miscomprehension of televised communication: Selected findings.
WD Hoyer
On the miscomprehension of televised communication: A rejoinder.
WD Hoyer
To read, view or listen? A cross-media comparison of comprehension.
WD Hoyer and MR Zimmer
Sources of miscomprehension in television advertising.
WD Hoyer and RK Srivastava
Miscomprehension of Public Affairs Programming
WD Hoyer
Viewer miscomprehension of the 1980 Presidential Debate: A Research Note
T. Troutman and T. Whittler
The Comprehension and Miscomprehension of Print Communications: Conceptual foundations
Wayne D. Hoyer
The Comprehension/Miscomprehension of Print Communications: Methodology
Wayne D. Hoyer
The Comprehension/Miscomprehension of Print Communication: Selected Findings
Wayne D. Hoyer
III. MISLEADING, DECEPTIVE, REMEDIAL AND CORRECTIVE ADVERTISING
The FDA approach to defining misleading advertising
CB Small
Reply to a Comment on “Defi ning Misleading Advertising” and “Deception in Advertising”
Correcting corrective advertising.
M.C. Nelson and W.D. Hoyer
Reply to Mizerski's criticisms to ‘4As Pioneering Study of TV Miscomprehension’.
M.C. Nelson and W.D. Hoyer
Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer
M.C. Nelson and W.D. Hoyer
A Model for the Development, Evaluation, and Implementation of Remedial Advertising Statements
W.D. Hoyer and M.C. Nelson
Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals
Consumer Research in FTC versus Kraft (1991): A case of Heads we win, Tails you lose?
GJ Szybillo
IV: PERSONAL SELLING
You're twenty years behind your market.
F. Jacoby
The psychology of persuasion.
F. Jacoby
The application of assertiveness training to the consumer-salesperson interaction
RJ Kulich, JP Curran, and MJ Mariotto
Some social psychological perspectives on closing.
Perspectives of Other Scholars
“Always Fly First Class” and Other Lessons Jack Taught Me
Michael R. Solomon
Jack Jacoby: Intrepid, Inspiring, Influential
David Glen Mick
Wayne D. Hoyer Interviews Jacob Jacoby
Interview of Jacob Jacoby
Wayne D. Hoyer

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