Legends in consumer behavior Vol. VI Legal considerations applying to consumer decision making and purchase behavior Part 1

By:

Jacoby Jacob

Contributor(s):

Publication details: New Delhi Sage Publications 2015Description: 267pISBN:

9789351501244

Subject(s):

1. Consumer Law 2. Consumer Behavior3. Consumption - Economics

DDC classification:

343.071000 JAC-VI

Contents:

Content: Appendix of Sources Legends in Consumer Behavior Legends in Consumer Behavior: Jacob Jacoby Maureen (Mimi) Morrin Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1, Commentary on the Contents of this Volume Beyond brand equity: Marketing warfare in the ‘90s. Survey and field experimental evidence. Disclaimers in trademark infringement litigation: More trouble than they are worth? R.L. Raskopf Why disclaimers fail. G.J. Szybillo “Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers M. Morrin Non-probability designs for litigation surveys A.H. Handlin Trademark dilution: Empirical measures for an elusive concept. M. Morrin Considering the who, what, when, where and how of measuring dilution. Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench A.H. Handlin and A. Simonson Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory Perspectives of Other Scholars Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law Jerre B. Swann Venturing into New Areas, by Aradhna Krishna jack Jacoby – Master Teacher, Glenn Christensen Maureen Morrin Interviews Jacob Jacoby Maureen Morri Interview of Jacob Jacoby

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Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 JAC-VI (Browse shelf(Opens below))	Available	Price for the entire Set of Volumes		33680

Content:
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Maureen (Mimi) Morrin
Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1,
Commentary on the Contents of this Volume
Beyond brand equity: Marketing warfare in the ‘90s.
Survey and field experimental evidence.
Disclaimers in trademark infringement litigation: More trouble than they are worth?
R.L. Raskopf
Why disclaimers fail.
G.J. Szybillo
“Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers
M. Morrin
Non-probability designs for litigation surveys
A.H. Handlin
Trademark dilution: Empirical measures for an elusive concept.
M. Morrin
Considering the who, what, when, where and how of measuring dilution.
Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench
A.H. Handlin and A. Simonson
Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory
Perspectives of Other Scholars
Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law
Jerre B. Swann
Venturing into New Areas, by Aradhna Krishna
jack Jacoby – Master Teacher,
Glenn Christensen
Maureen Morrin Interviews Jacob Jacoby
Maureen Morri Interview of Jacob Jacoby

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