Legends in consumer behavior Vol. VIII Methods and measures, selected papers

By:

Jacoby Jacob

Contributor(s):

Publication details: New Delhi Sage Publications 2015Description: 250pISBN:

9789351501244

Subject(s):

1. Consumer Law 2. Consumer Behavior3. Consumption - Economics

DDC classification:

343.071000 JAC-VIII

Contents:

Content: Appendix of Sources Jagdish N. Sheth Legends in Consumer Behavior Jagdish N. Sheth Legends in Consumer Behavior: Jacob Jacoby Alfred Kuss Volume Introduction: Methods And Measures: Selected Papers, Commentary on the Contents of this Volume Experimentation Experimental design and the selection of controls in trademark and deceptive advertising surveys. Laboratory experiments: Faulty and necessary—A Comment on Arndt’s Paper in JCP, 1, 1977/1 Validity What If Opinion Leaders Didn’t Know More? A Question of Nomological Validity Wayne D. Hoyer Reliability Improving manuscript evaluation procedures. D.D. Bowen, and R. Perloff A note on the reliability of content analysis. M.R. Zimmer and W.D. Hoyer Examiner reliability in polygraph chart analysis: Identification of physiological responses. Edel, E.C. Scaling Three-point Likert scales are good enough. M.S. Matell Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity. M.S. Matell Is there an optimal number of alternatives for Likert scale items? Effects of testing time and scale properties. M.S. Matell Instructions and Formats for collecting rank order data: An Empirical Examination D.A. Sheluga and B.N. Major Whether to agree-disagree or disagree-agree: The effects of anchor order on item response. D.A. Sheluga and B.N. Major Questionnaire Research on Questionnaire Construction: Th e Type and Positioning of Response Blanks Brenda N. Major and David A. Sheluga Measurement Multiple-indicant approach for studying new product adopters. Operationally defining the consumer innovator. C.A. Kohn Probing the locus of causation in the miscomprehension of remedial advertising statements. M. Nelson, W. D. Hoyer, and H.G. Gueutal Political polling and the lost letter technique. D. Aranoff How to interpret your scores on the Managerial Philosophies scale. James R. Terborg Perspectives of Other Scholars The Jack Experience David Mazursky Using a Dynamic Approach in Consumer Research Günter Silberer, Susanne Roth and Gunnar Mau The Information Display Board: A Milestone in Process Tracing Torsten Tomczak and Wibke Heidig Alfred Kuss interviews Jacob Jacoby Interview of Jacob Jacoby Alfred Kuss

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Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 JAC-VIII (Browse shelf(Opens below))	Available	Price for the entire Set of Volumes		33682

Content:
Appendix of Sources
Jagdish N. Sheth
Legends in Consumer Behavior
Jagdish N. Sheth
Legends in Consumer Behavior: Jacob Jacoby
Alfred Kuss
Volume Introduction: Methods And Measures: Selected Papers,
Commentary on the Contents of this Volume
Experimentation
Experimental design and the selection of controls in trademark and deceptive advertising surveys.
Laboratory experiments: Faulty and necessary—A Comment on Arndt’s Paper in JCP, 1, 1977/1
Validity
What If Opinion Leaders Didn’t Know More? A Question of Nomological Validity
Wayne D. Hoyer
Reliability
Improving manuscript evaluation procedures.
D.D. Bowen, and R. Perloff
A note on the reliability of content analysis.
M.R. Zimmer and W.D. Hoyer
Examiner reliability in polygraph chart analysis: Identification of physiological responses.
Edel, E.C.
Scaling
Three-point Likert scales are good enough.
M.S. Matell
Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity.
M.S. Matell
Is there an optimal number of alternatives for Likert scale items? Effects of testing time and scale properties.
M.S. Matell
Instructions and Formats for collecting rank order data: An Empirical Examination
D.A. Sheluga and B.N. Major
Whether to agree-disagree or disagree-agree: The effects of anchor order on item response.
D.A. Sheluga and B.N. Major
Questionnaire Research on Questionnaire Construction: Th e Type and Positioning of Response Blanks
Brenda N. Major and David A. Sheluga
Measurement
Multiple-indicant approach for studying new product adopters.
Operationally defining the consumer innovator.
C.A. Kohn
Probing the locus of causation in the miscomprehension of remedial advertising statements.
M. Nelson, W. D. Hoyer, and H.G. Gueutal
Political polling and the lost letter technique.
D. Aranoff
How to interpret your scores on the Managerial Philosophies scale.
James R. Terborg
Perspectives of Other Scholars
The Jack Experience
David Mazursky
Using a Dynamic Approach in Consumer Research
Günter Silberer, Susanne Roth and Gunnar Mau
The Information Display Board: A Milestone in Process Tracing
Torsten Tomczak and Wibke Heidig
Alfred Kuss interviews Jacob Jacoby
Interview of Jacob Jacoby
Alfred Kuss

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