Consumer culture, modernity and identity

By:

Mathur NIta

Contributor(s):

Publication details: New Delhi Sage Publications 2014Description: 399p ixISBN:

9789353881191

Subject(s):

1. Social Stratification - Group Identity 2. Consumers - Consumption - Economics 3. Civilization - Culture - Identity - Psychology

DDC classification:

306.300000 MAT

Contents:

Table of contents Introduction I: LIFESTYLE CHOICES AND CONSTRUCTION OF MODERNIST IDENTITIES; The Rich and the Super-Rich: Mobility, Consumption and Luxury Lifestyles - Mike Featherstone; Shop Talk: Shopping Malls and Their Publics - Sanjay Srivastava; Consumer Agency of Urban Women in India - Shelly Pandey; Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective - Nita Mathur; Imagining Identity in the Age of Internet and Communication Technologies - Robert Rattle; II: GLOBAL MARKETS, LOCAL NEEDS: FASHION AND ADVERTISING; Structural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India - Steve Derne, Meenu Sharma and Narendra Sethi; Fashion, Advertising and Identity in the Consumer Society - Douglas Kellner; Cultural Politics of Branding: Promoting 'KamaSutra' in India - William Mazzarella; Shopping for Fashions in Post-socialist Russia - Olga Gurova; Sales Tours or How Czech Seniors Learned to Love Capitalism - Marketa Rulikova; III:SUBALTERN CONCERNS AND MORAL SUBJECTIVITIES; Politics of Consumption, Politics of Justice: The Political Investment of the Consumer - Roberta Sassatelli; Ethical Consumption in the Global Age: Coffee's Promise of a Better World - Nicki Lisa Cole; Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion - Melike Aktas Yamanoglu; Index

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKs	National Law School	306.3 MAT (Browse shelf(Opens below))	Available		33903

Table of contents
Introduction
I: LIFESTYLE CHOICES AND CONSTRUCTION OF MODERNIST IDENTITIES;
The Rich and the Super-Rich: Mobility, Consumption and Luxury Lifestyles - Mike Featherstone;
Shop Talk: Shopping Malls and Their Publics - Sanjay Srivastava;
Consumer Agency of Urban Women in India - Shelly Pandey;
Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective - Nita Mathur;
Imagining Identity in the Age of Internet and Communication Technologies - Robert Rattle;
II: GLOBAL MARKETS, LOCAL NEEDS: FASHION AND ADVERTISING;
Structural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India - Steve Derne, Meenu Sharma and Narendra Sethi;
Fashion, Advertising and Identity in the Consumer Society - Douglas Kellner;
Cultural Politics of Branding: Promoting 'KamaSutra' in India - William Mazzarella;
Shopping for Fashions in Post-socialist Russia - Olga Gurova;
Sales Tours or How Czech Seniors Learned to Love Capitalism - Marketa Rulikova;
III:SUBALTERN CONCERNS AND MORAL SUBJECTIVITIES;
Politics of Consumption, Politics of Justice: The Political Investment of the Consumer - Roberta Sassatelli;
Ethical Consumption in the Global Age: Coffee's Promise of a Better World - Nicki Lisa Cole;
Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion - Melike Aktas Yamanoglu;
Index

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