Political campaign communication : Princples and practices

Contents:
Preface;
Chapter 1: Communication and Political Campaigns: A Prologue Importance of Political Campaigns Changes in the Political Campaign Communication and Political Campaigns Organization and Preview of Chapters;
Part I: Principles of Political Campaign Communication;
Chapter 2: Communicative Functions of Political Campaigns First Political Stage: Surfacing Second Political Stage: Primaries Third Political Stage: Nominating Conventions Fourth Political Stage: The General Election Conclusions;
Chapter 3: Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions;
Chapter 4: Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions;
Chapter 5: Communicative Types and Functions of Televised Political Advertising Historical Development Types and Functions of Political Ads Televised Attack Advertising When the Candidate Is a Woman A Final Question: Do Televised Attack Ads Work? Conclusions;
Part II: Practices of Political Campaign Communication;
Chapter 6: Public Speaking in Political Campaigns The Decision to Speak The Speech Political Speechwriting Surrogate Speakers Conclusions;
Chapter 7: Recurring Forms of Political Campaign Communication 161Announcement Speeches Acceptance Addresses News Conferences Apologias Conclusions;
Chapter 8: Debates in Political Campaigns History of Political Debates Deciding Whether to Debate Political Debate Strategies Effects of Political Debates Conclusions;
Chapter 9: Interpersonal Communication in Political Campaigns Interpersonal Communication between Candidate and Voters Interpersonal Communication between the Candidate and Prospective Financial Contributors Interpersonal Communication between Voters Interpersonal Communication among Voters, Mass Media, and Voting Behavior Interpersonal Communication and Getting-Out-the-Vote Efforts Behavioral Characteristics of Successful Interpersonal Campaigns Conclusions;
Chapter 10: Advertising in Political Campaigns Developing a Master Plan for Political Advertising Basic Considerations in the Selection of Political Advertising Media Campaign Advertising Strategies Media and Other Types of Political Consultants Conclusions;
Chapter 11: New Communication Technologies and Political Campaigns Historical Overview of Campaigns and New Communication Technologies Internet Campaign Communication Strategy Internet Tools;
Conclusions;
Notes;
Index