Winning the mandate : The Indian experience

By:

Chakrabarty Bidyut

Contributor(s):

Hazra Sugato

Publication details: New Delhi Sage Publications 2016Description: 215p xiiiISBN:

9789351507444

Subject(s):

1. Political Campaigns - India2. Elections

DDC classification:

324.954000 CHA

Contents:

Table of contents Preface and Acknowledgements Introduction Is 2014 Election a Game Changer? Trends in Election Campaign since Independence Coalition Era Starts The India Shining Campaign and Its failure Gujarat Riot and the Incumbent Government The Top-driven Congress Campaign for Political Mobilization India Against Corruption, a Campaign Builds Up The Leadership-centric Election Campaign The Election Campaign and the Manifesto and Subtle Articulation of Political Messages Assessing the Election Campaign The Role of Social Media in Political Mobilization The Unique 2014 National Poll in India Reinventing Political Communication-the Modi Interlude(?) Conclusion: Marketizing an Ideology-driven Dream Postscript: The Bihar Assembly Election, 2015-Revival of Coalition Dharma Notes and References Select Bibliography Index

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKs	National Law School	324.954 CHA (Browse shelf(Opens below))	Available		34905

Table of contents
Preface and Acknowledgements
Introduction Is 2014 Election a Game Changer?
Trends in Election Campaign since Independence
Coalition Era Starts
The India Shining Campaign and Its failure
Gujarat Riot and the Incumbent Government
The Top-driven Congress Campaign for Political Mobilization
India Against Corruption, a Campaign Builds Up
The Leadership-centric Election Campaign
The Election Campaign and the Manifesto and Subtle Articulation of Political Messages
Assessing the Election Campaign
The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in India
Reinventing Political Communication-the Modi Interlude(?)
Conclusion: Marketizing an Ideology-driven Dream
Postscript: The Bihar Assembly Election, 2015-Revival of Coalition Dharma
Notes and References
Select Bibliography
Index

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