Consumer behavior over the life course :  Research frontiers and new directions / 
George P.Moschis. 
 - pages cm 
<br/><br/>Table of contents<br/>Preface.- Ch 1 Introduction;<br/>Ch 2 Efforts to Study Consumers Over their Lifespan;<br/>Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation;<br/>Ch 4 Consumer and Behavior in Life Course Context;<br/>Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors;<br/>Ch 6 Methods of Life Course Research;<br/>Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan;<br/>Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research;<br/>Ch 9 Implications for Practitioners;<br/>Ch 10 Summary, Opportunities, Challenges, and Recommendations;<br/>Index;<br/>About the Author. 
<br/><br/><label>ISBN: </label>9783030050078 
<br/><br/><label>LCCN: </label>2018966524 
<br/><br/><label>Dewey Class. No.: </label>343.071 MOS