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The tipping point : How little things can make a big difference / Malcolm Gladwell.
Publication details: Boston : Little, Brown, c2000.Edition: 1st edDescription: viii, 279 p. ; 21 cmISBN:- 9780349113463
- 302 GLA 21
- HM1033 .G53 2000
Contents:
Contents
1 Chapter Summaries
1.1 Introduction
1.2 Chapter 1: The Three Rules of Epidemics
1.3 Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen
1.4 Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus
1.5 Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York
1.6 Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
1.7 Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation
1.8 Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
1.9 Chapter 8: Conclusion: Focus, Test, Believe
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
BOOKs
|
National Law School | MPP Section | 302 GLA (Browse shelf(Opens below)) | Available | 35835 |
Includes bibliographical references and index.
Contents
1 Chapter Summaries
1.1 Introduction
1.2 Chapter 1: The Three Rules of Epidemics
1.3 Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen
1.4 Chapter 3: The Stickiness Factor: Sesame Street, Blue’s Clues, and the Educational Virus
1.5 Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York
1.6 Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
1.7 Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation
1.8 Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
1.9 Chapter 8: Conclusion: Focus, Test, Believe
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