Linguistics and poetics / Roman Jakobson -- How to do things with words / J.L. Austin -- Logic and conversation / H.P. Grice -- The problem of speech genres / M.M. Bakhtin -- Social analysis, discourse analysis, text analysis / Norman Fairclough -- Modes and modality: the multimodal shaping of reality in public discourse / Ron Scollon -- Ethics, advocacy and empowerment / Deborah Cameron, Elizabeth Fraser, Penelope Harvey, Ben Rampton and Kay Richardson -- Tools of inquiry and discourses / James Paul Gee -- Cohesion and coherence / Wolfram Bublitz -- Activity types versus speech events / Jenny Thomas -- Genre analysis in media discourse / David Machin and Theo van Leeuwen -- The transformation of experience in narrative / William Labov -- Narrative analysis / Derek Edwards -- On the analyzability of stories by children / Harvey Sacks -- Opening up closings / Emanuel A. Schegloff and Harvey Sacks -- Conversation analysis / Geoffrey Raymond and Jack Sidnell -- Oh as a marker of information management / Deborah Schiffrin -- On phatic communion / Bronislaw Malinowski -- On face-work / Erving Goffman -- Politeness: some universals in language usage / Penelope Brown and Stephen C. Levinson -- Interactive frames and knowledge schemas in interaction: examples from a medical examination/interview / Deborah Tannen and Cynthia Wallat -- Performing gender identity: young men's talk and the construction of heterosexual masculinity / Deborah Cameron -- Identity, context and interaction / Don H. Zimmerman -- Pittsburghese shirts: commodification and enregisterment of an urban dialect / Barbara Johnstone -- Signs of the times: a discourse perspective on public signage, urban space and the law / Gerlinde Mautner -- Language and symbolic power / Pierre Bourdieu -- Discourse and the denial of racism / Teun A van Dijk -- Power in discourse: the case of arguments on a British talk radio show / Ian Hutchby -- Oracular reasoning in a psychiatric exam / Hugh Mehan -- 'FIND THE DOCTORS OF DEATH': the UK press and the issue of foreign doctors working in the NHS, a corpus-based approach / Paul Baker and Tony McEnery -- Disciplining youth: language ideologies and new technologies / Crispin Thurlow -- Orders of indexicality and polycentricity / Jan Blommaert.