CONTENTS CHAPTER I; INTRODUCTION; CHAPTER 2; RESEARCH METHODOLOGY; 2.1 AIMS AND OBJECTIVES; 2.2 SCOPE & LIMITATION; 2.3 RESEARCH QU ESTIONS; 2.4 METHOD ADOPTED; CHAPTER 3; TRACING THE ROOTS; 3.1 NOBLE PLACE IN THE SOCIETY; 3.2 EVOLUTION OF THE PROFESSION & PROFESSIONAL ETHICS; 3.3 COMI NG TO INDIA; CHAPTER 4; THE INTERNATIONAL SCENARIO; 4.1 THE AMERICAN EXPERIENCE; 4.2 STAND OF EUROPEAN UNION; 4.3 EMERGING TRENDS IN THE CONTEMPORARY WORLD; CHAPTE R 5; JURISPRUDENTIAL ENQUIRY; 5.1 THE CONSTITUTIONAL ANGLE; 5.2 EVALUATING THE COMMEROAL SPEECH DOCTRINE; 5.3 THE CONSUMER PERSPECTIVE; 5.4 VARIOUS OTHER VIEWS ON LAWYER'S ADVERTISEMENT; CHAPTER 6; THE WINDS OF CHANGE; 6.1 EXISTING LEGAL FRAMEWORK; 6.2 THE WAY FORWARD; 6.3 JUSTIFICATIONS FOR THE REGULATION; 6.4 MODE & MANNER OF ADVERTISING; CHAPTER 7; LAWYERING IN CYBERSPACE; 7.1 JURISDICTIONAL DILEMMA; 7.2 POTENTIAL LEGAL & ETHICAL ISSUES; 7.3 REGULATORY COMPUANCE; CHAPTER 8; CONCLUDING REMARKS; BIBLIOGRAPHY; ARTICLES; BOOKS; CODES; DICTIONARY; ENCYCLOPEDIA; REPORTER AND REPORTS; RULES; INTERNET REFERENCES; MISCELLANEOUS.