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Rise of rural consumers in developing countries

Maharjan Vijay

Rise of rural consumers in developing countries Harvesting three - New Delhi Sage Publicaion 2015 - 168P xviii PB

Consumers - Developiong Countries Consumption - Economics Rural Population

Content
Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index

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343.071 MAH