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Consumer research : edited by Sharma Sharma Brown and Bansal Gautam - New Delhi IB Publications & Distributions 2008 - xvii, 406 p. : ill. ; 25 cm. - Consumer research and policy .

Includes bibliographical references and indexes.

Description:
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.


ISBN: 9788190598804 0415173175 (pbk.)

LCCN: 97018705

Subjects--Chronological Terms:
Consumer Behavior - Research

Subjects--Topical Terms:
Consumers--Research.

Subjects--Geographic Terms:
Consumer Law - India

LC Class. No.: HF5415.32 / .C659 1997

Dewey Class. No.: 343.071 SHA