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Consumer research :

Consumer research : edited by Sharma Sharma Brown and Bansal Gautam - New Delhi IB Publications & Distributions 2008 - xvii, 406 p. : ill. ; 25 cm. - Consumer research and policy .

Includes bibliographical references and indexes.

Description:
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.


9788190598804 0415173175 (pbk.)

97018705


Consumer Behavior - Research


Consumers--Research.


Consumer Law - India

HF5415.32 / .C659 1997

343.071 SHA