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Thaler, Richard H.

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. - New Haven : Yale University Press, 2008. - x, 293 p. : ill. ; 25 cm.

Introduction Part I: Humans and Econs
1. Biases and Blunders
2. Resisting Temptation
3. Following the Herd
4. When Do We Need a Nudge?
5. Choice Architecture
Part II: Money
6. Save More Tomorrow
7. Naïve Investing
8. Credit Markets
9. Privatizing Social Security: Smorgasbord Style
Part III: Health
10. Prescription Drugs: Plan D for Daunting
11. How to Increase Organ Donations
12. Saving the Planet
Part IV: Freedom
13. Improving School Choices
14. Should Patients Be Forced to Buy Lottery Tickets
15. Privatizing Marriage
Part V: Extensions and Objections
16. A Dozen Nudges
17. Objections
18. The Real Third Way
Notes
Bibliography
Index

ISBN: 978-0143115267 0300122233 (alk. paper)

LCCN: 2007047528

Subjects--Topical Terms:
Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.

Dewey Class. No.: 330.01 THA