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Vulkan, Nir

The Economics of E-Commerce : A Strategic Guide to Understanding and Designing the Online Marketplace / Nir Vulkan. - Princeton : Princeton University Press, 2003. - xv, 218 p. : ill. ; 23 cm.

1. Evaluating E-commerce applications. E-commerce and the tools of economic analysis;
E-commerce for consumers;
Business-to-business E-commerce ;
pt. 2. Designing E-commerce Applications. E-commerce and the principles of economic engineering;
One-to-one trading : direct negotiations in E-commerce;
One-to-many trading : online auctions;
Many-to-many electronic exchanges

ISBN: 069108906X

Subjects--Topical Terms:
Electronic commerce.

Dewey Class. No.: 381.1 VUL