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Watson, James, 1936-

Media communication : an introduction to theory and process / James Watson. - 2nd ed. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xv, 368 p. : ill. ; 24 cm.

Includes bibliographical references (p. 327-348) and index.


Contents
List of Figures
Acknowledgements
About the Author
Introduction: Studying Media
1. Setting the Scene: Media in Context
2. The Language of Study
3. The Audience for Media: Perspectives on Use and Response
4. Media in Society: Purpose and Performance
5. The News: Gates, Agendas and Values
6. · Narrative: The Media as Storytellers
7. The Practice of Media: Pressures and Constraints
8. The Global Arena: Issues of Dominance and Control
9. Network Communication: Interactivity, Surveillance and Virtual Reality
10. Research as Exploration and Development
11. In Summary: Media in a New Century Concluding Remarks
Appendix 1 A Brief ABC of Perceived Media Effects
Appendix 2 Screen Violence as Influence and Commodity:
An Ongoing Debate .
Notes
Glossary of Terms
Index


ISBN: 140390149X (pbk.)

LCCN: 2002035791

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .W29 2003

Dewey Class. No.: 302.23 WAT