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The origin of brands : Discover the natural laws of product innovation and business survival

Ries Al

The origin of brands : Discover the natural laws of product innovation and business survival
- - New York Harper Business 2004 - 308p ix

Subjects--Topical Terms:
1. Brand Name Products - Marketing
2. Brand Name Products - Management
3. New Products - Management

Dewey Class. No.: 658.800000 / RIE

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