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Butler MIke

E-commerce and convergence : A guide to the law of digital media - London Bloomsbury 2011 - 240p xvii

Contents
Foreword;
Preface;
Acknowledgements;
Glossary;
Chapter 1: Technological Convergence;
Introduction - the world of bits;
Key changes driving content convergence IP Technology;
Traditional content delivery, Types of converged technology;
Overview of legal issues in the converged world;
The rise of Google Web 2.0, Next generation broadband;
Net neutrality, The role of government;
Chapter 2: Digital Rights;
Introduction;
The rights protecting digital content, Jurisdictional issues around copyright;
An explanation of copyright and the works protected by copyright
The Copyright Directive 2001 - the new restricted acts, Statutory exceptions;
Copyright licences and collecting societies, Refusals to infer copyright transfers - a word of warning;
The Digital Economy Act 2010 Key messages;
Appendix 1 - Main collection societies in the UK;
Chapter 3: Brands;
Introduction;
Legal Protection; Passing Off; Domain names, Adwords, Brand Names as Keywords , Key Messages;
Chapter 4: Data in a Digital World;
Introduction;
How the cookie crumbles - an overview of data-collection technologies and technologies, Collection versus protection? The future direction? Personal data in a digital world, The future of personal
data? The E-Privacy Regulations, Issues around specific US/EU conflicts of law, Key Messages;
Chapter 5: Digital Marketing;
Introduction;
What is digital marketing? Why advertise digitally? Whose law applies? Overview of applicable laws
Regulation, The CAP Code and the Advertising Standards Authority, The CAP Code, Types of , advertising covered by the CAP Code, Tortious rights; ;Linking; Keywords; Copyright; Free Prize Draws;
Key Messages;
Chapter 6: User-generated content and social media;
Introduction;
What is User-generated Content?; User-generated content revenue models; The legal risks associated with user-generated content; Unlicensed copyright material; Creative Commons
Privacy;
Defamation;
Consumer Protection from Unfair Trading Regulations and other associated issues;
Obscenity and harmful content, Malicious falsehood; Minors; Managing the risk; Key Messages;
Chapter 7: The Audiovisual Media Services Directive;
Introduction;
What is an audiovisual media service? Regulatory obligations -linear v non-linear;
Key message;
Chapter 8: Video-on-demand;
Introduction;
Types of VoD; Platforms and business models, Regulation of VoD services in the UK, Key Message;
Chapter 9: Contracting;
Introduction;
Electronic contracts, What does 'in writing' mean? The need for a signature, Electronic signatures
Digital signatures, Verification of authenticity, Regulation of electronic signatures , What is the status of an electronic signature, Use of digital signatures, Trading online;
Key messages;
Appendix 1;
Information to be provided on the supplier's website and prior to formation of a contract with a customer;
Appendix 2;
Information to be provided in a 'durable medium' (e.g an email) once a consumer has elected to purchase;
Appendix 3;
Wholly and partially exempt contracts;
Appendix 4;
Contracts that may not be cancelled by the customer;
Appendix 5;
Execution of deeds;
Chapter 10: Jurisdiction and Enforcement;
Introduction;
General principles of jurisdiction, Applicable law – contract, Norwich Pharmacal Orders Enforcement;
Key Messages;
Index



ISBN: 9781847664522

Subjects--Topical Terms:
1. Electronic Commerce

Dewey Class. No.: 343.09945 BUT / BUT