APA
Prahalad C K, Ramaswamy Venkat, . (2004). The future of competition : Co-creating unique value with customers. New Delhi: Portfolio.
Chicago
Prahalad C K, Ramaswamy Venkat, . 2004. The future of competition : Co-creating unique value with customers. New Delhi: Portfolio.
Harvard
Prahalad C K, Ramaswamy Venkat, . (2004). The future of competition : Co-creating unique value with customers. New Delhi: Portfolio.
MLA
Prahalad C K, Ramaswamy Venkat, . The future of competition : Co-creating unique value with customers. New Delhi: Portfolio. 2004.