APA

Kumar S Ramesh,, . (2009). Consumer behavior and branding : Concpets, readings and cases. Chennai: Pearson.

Chicago

Kumar S Ramesh,, . 2009. Consumer behavior and branding : Concpets, readings and cases. Chennai: Pearson.

Harvard

Kumar S Ramesh,, . (2009). Consumer behavior and branding : Concpets, readings and cases. Chennai: Pearson.

MLA

Kumar S Ramesh,, . Consumer behavior and branding : Concpets, readings and cases. Chennai: Pearson. 2009.