Library Catalogue
Organised retailing and consumer Behaviour
Johnson Johney
Organised retailing and consumer Behaviour - New Delhi Global Research Publications 2011 - 388p ix
Summary:
This book is an ideal study resource for management students and researchers in the field of retailing and consumer behaviour as well as professionals and business persons It starts with the definition of retailing which is dealt comprehensively from various perspectives This book discusses the theories concepts and practices in the field of retailing in the Global and Indian cultural setting It provides incisive insights and in depth analysis of retail shopping behaviour in Indian context It also present a study on the consumers shopping behaviour in an organised retail outlet This book also contains a section devoted to organised retailing in India its evolution and its growth over the past few years
9788189630232
1. Consumer Law
343.071000 / JOH-2
Organised retailing and consumer Behaviour - New Delhi Global Research Publications 2011 - 388p ix
Summary:
This book is an ideal study resource for management students and researchers in the field of retailing and consumer behaviour as well as professionals and business persons It starts with the definition of retailing which is dealt comprehensively from various perspectives This book discusses the theories concepts and practices in the field of retailing in the Global and Indian cultural setting It provides incisive insights and in depth analysis of retail shopping behaviour in Indian context It also present a study on the consumers shopping behaviour in an organised retail outlet This book also contains a section devoted to organised retailing in India its evolution and its growth over the past few years
9788189630232
1. Consumer Law
343.071000 / JOH-2