Normal view MARC view ISBD view

Gandotra Veena

Consumer education - New Delhi Dominant Publishers & Distributors 2013 - 188p v

Contents:
Preface;
1. Importance of consumer education;
2. Market and market forms;
3. Business cycles;
4. Marketing channels;
5. Consumer wants;
6. Consumer choice;
7. Consumer buying;
8. Buying process;
9. Consumer aids for making choice;
10. Problems faced by consumers in the market;
11. Consumer protection;
12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography

ISBN: 9789382007005

Subjects--Topical Terms:
1. Consumer Law - Education

Dewey Class. No.: 343.071000 / GAN