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Consumer perception towards life insurance product : An empirical study

Jena Artta Bandhu

Consumer perception towards life insurance product : An empirical study - New Delhi Kunal Books 2011 - 284p xi

Contents;
Preface;
1 Introduction and methodology;
2 Consumer perception a conceptual framework;
3 Growth and development of life insurance business in India;
4 Brief profile of sample life insurance companies;
5 Consumers perception towards life insurance product;
6 Personnels perception towards life insurance product;
7 Summary of the findings and suggestions;
Bibliography;
Index

9789380752235


1. Consumer Law

343.071000 / JEN