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Chaging lifestyle and consumer behaviour
Rao T Srinivasa
Chaging lifestyle and consumer behaviour - New Delhi Deep & Deep Publications Pvt. Ltd. 2006 - 249p xvi
Contents:
Foreword;
Preface;
1. Introduction;
2. Consumer perceptions for personal care products;
3. Consumer perceptions for household products;
4. Consumer choice determinants;
5. Lifestyles and consumer behaviour;
6. Conclusions;
Bibliography;
Index
9788176298537
1. Consumer Law
343.071000 / RAO
Chaging lifestyle and consumer behaviour - New Delhi Deep & Deep Publications Pvt. Ltd. 2006 - 249p xvi
Contents:
Foreword;
Preface;
1. Introduction;
2. Consumer perceptions for personal care products;
3. Consumer perceptions for household products;
4. Consumer choice determinants;
5. Lifestyles and consumer behaviour;
6. Conclusions;
Bibliography;
Index
9788176298537
1. Consumer Law
343.071000 / RAO
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