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Jethwaney Jaishri

Adversiting managment - 2nd - Oxford Oxford University Press 2015 - 651p xxii

Table of Contents
1:Introduction to Advertising Management
2:Advertising in Historical Context
3:Brand Building and Advertising Mgmt
4:Advertising Structure and Processes
5:Strategy and Planning Process in Ad Campaigns
6:Consumer Behaviour and Advertising Research
7:Creative Strategy and Creative Development
8:Media Strategy and Planning
9:Digital Advertising (new chapter)
10:Agency Relationships
11:Advertising Classification and Current issues
12:Advertising Laws and Ethics
13:Sales Promotion
14:Public Relations
15:Rural Advertising in India
16:Globalization in Indian Advertising

ISBN: 9780198074120

Subjects--Topical Terms:
1. Consumer Law - Advertising - Marketing

Dewey Class. No.: 343.071000 / JET