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Ling Peter

Consumer behaviour in action - Oxford Oxford University Press 2015 - 666p xxxiv

Table of Contents
1. Introduction: Foundations of and Application of Consumer Behaviour
2. The influence of culture and subculture on consumer behaviour
3. Social class and consumer behaviour
4. Reference groups in consumer behaviour, family and social groups
5. Consumer needs and motivation
6. Consumer personality and self-concept
7. Consumer perception and information processing
8. Learning and consumer involvement
9. Consumer attitudes and changing consumer attitudes
10. Decision making and consumption experiences
11. The diffusion of innovations and social change
12. Conclusion

ISBN: 9780195525601

Subjects--Topical Terms:
1. Consumer Law

Dewey Class. No.: 343.071000 / LIN