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Polling and the public : (Record no. 112421)

MARC details
000 -LEADER
fixed length control field 02909cam a2200289 i 4500
001 - CONTROL NUMBER
control field 18995036
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260213085847.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160229s2017 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016010218
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506352428 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.380973 ASH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Asher, Herbert B.
245 10 - TITLE STATEMENT
Title Polling and the public :
Remainder of title what every citizen should know /
Statement of responsibility, etc. Herb Asher
250 ## - EDITION STATEMENT
Edition statement 9th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer SAGE Publications,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 348 p. ;
Dimensions 23 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: Polling and the Public<br/>The Importance of Polls, The Pervasiveness of Polls<br/>Commissioned Polls, FRUGging, SUGging, and Pseudopolls<br/>The Citizen as a Consumer of Polls, Citizens' Views of Polls<br/>Polling and Democracy, Exercises<br/><br/>Chapter 2: The Problem of Nonattitudes, An Example of Nonattitudes<br/>The Use of Screening Questions, Nonattitudes and the Middle Position in Survey Questions<br/>Response Instability and Nonattitudes: Implications for Democracy and Public Policy<br/>Conclusion, Exercises<br/><br/>Chapter 3: Wording and Context of Questions, Question Wording<br/>Question Order and Context, Order, Context, and Visual Effects in Self-Administered Surveys<br/>An Extended Example, Conclusion, Exercises<br/><br/>Chapter 4: Sampling Techniques, Nonprobability Sampling, Sampling Designs<br/>Sample Size and Sampling Error, Total Versus Actual Sample Size, Response Rates<br/>Weighting the Sample, Two Extended Examples, Conclusion, Exercises<br/>Chapter 5: Interviewing and Data Collection Procedures, Methods of Collecting Polling Information<br/>Interviewer Effects in Public Opinion Polling, Internet Polling, Conclusion, Exercises<br/><br/>Chapter 6: The Media and the Polls, Standards for Reporting Results, Substantive Interpretation of Polls, Media, Polls, and the News Reporting Emphasis, Conclusion, Exercises<br/><br/>Chapter 7: Polls and Elections, Sponsors of Election Polls, Types of Election Polls<br/>Uses of Polls by Candidates, Polls in the Presidential Selection Process,<br/>When and Why Election Predictions Are Wrong: How Preelection Polls Affect Voters<br/>Conclusion, Exercises<br/><br/>Chapter 8: Analyzing and Interpreting Polls, Choosing Items to Analyze<br/>Examining Trends with Polling Data, Examining Subsets of Respondents<br/>Interpreting Poll Results, When Polls Conflict and When Polls Surprise: Some Final Thoughts<br/>Exercises, <br/><br/>Chapter 9: Polling and Democracy, How to Evaluate Polls: A Summary<br/>Polls and Their Effect on the Political System, Conclusion, Exercise<br/>References<br/>Index<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public opinion polls.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public opinion
Geographic subdivision United States.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification PB     . .   22.12.2017 Purchaesd 3287.00   303.380973 ASH 35791 22.12.2018 22.12.2018 BOOKs