
Library Catalogue

| 000 -LEADER | |
|---|---|
| fixed length control field | 02909cam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18995036 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260213085847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160229s2017 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016010218 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781506352428 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.380973 ASH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Asher, Herbert B. |
| 245 10 - TITLE STATEMENT | |
| Title | Polling and the public : |
| Remainder of title | what every citizen should know / |
| Statement of responsibility, etc. | Herb Asher |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 348 p. ; |
| Dimensions | 23 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Polling and the Public<br/>The Importance of Polls, The Pervasiveness of Polls<br/>Commissioned Polls, FRUGging, SUGging, and Pseudopolls<br/>The Citizen as a Consumer of Polls, Citizens' Views of Polls<br/>Polling and Democracy, Exercises<br/><br/>Chapter 2: The Problem of Nonattitudes, An Example of Nonattitudes<br/>The Use of Screening Questions, Nonattitudes and the Middle Position in Survey Questions<br/>Response Instability and Nonattitudes: Implications for Democracy and Public Policy<br/>Conclusion, Exercises<br/><br/>Chapter 3: Wording and Context of Questions, Question Wording<br/>Question Order and Context, Order, Context, and Visual Effects in Self-Administered Surveys<br/>An Extended Example, Conclusion, Exercises<br/><br/>Chapter 4: Sampling Techniques, Nonprobability Sampling, Sampling Designs<br/>Sample Size and Sampling Error, Total Versus Actual Sample Size, Response Rates<br/>Weighting the Sample, Two Extended Examples, Conclusion, Exercises<br/>Chapter 5: Interviewing and Data Collection Procedures, Methods of Collecting Polling Information<br/>Interviewer Effects in Public Opinion Polling, Internet Polling, Conclusion, Exercises<br/><br/>Chapter 6: The Media and the Polls, Standards for Reporting Results, Substantive Interpretation of Polls, Media, Polls, and the News Reporting Emphasis, Conclusion, Exercises<br/><br/>Chapter 7: Polls and Elections, Sponsors of Election Polls, Types of Election Polls<br/>Uses of Polls by Candidates, Polls in the Presidential Selection Process,<br/>When and Why Election Predictions Are Wrong: How Preelection Polls Affect Voters<br/>Conclusion, Exercises<br/><br/>Chapter 8: Analyzing and Interpreting Polls, Choosing Items to Analyze<br/>Examining Trends with Polling Data, Examining Subsets of Respondents<br/>Interpreting Poll Results, When Polls Conflict and When Polls Surprise: Some Final Thoughts<br/>Exercises, <br/><br/>Chapter 9: Polling and Democracy, How to Evaluate Polls: A Summary<br/>Polls and Their Effect on the Political System, Conclusion, Exercise<br/>References<br/>Index<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public opinion polls. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public opinion |
| Geographic subdivision | United States. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PB | . | . | 22.12.2017 | Purchaesd | 3287.00 | 303.380973 ASH | 35791 | 22.12.2018 | 22.12.2018 | BOOKs |