Library Catalogue
Understanding Indian consumers (Record no. 112886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02906nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200829105117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190308b2018 ||||| |||| 00| 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199479627 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | nls |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071 MAH-1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maheswaan Durairaj |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Indian consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents<br/>1. Understanding Indian Youth<br/>Their Values, Attitudes and Lifestyles 1<br/>Rohini Abraham<br/>2. The Journey of the Indian Woman<br/>How Attitudes, Ambitions and Product Use have Changed Over the Years 8<br/>Hemant Mehta<br/>3. India’s Rural Consumers<br/>How Firms Profit by Changing Lives 20<br/>Kunal Sinha<br/>4. Make in Incredible India<br/>Globalization and Nation Equity 32<br/>M. Malika, Rishtee Batra, Tanuka Ghoshal, Durairaj Maheswaran<br/>5. Creating a Culture of Innovation in India 52<br/>Prashant Singh, Abhiroop Mukhopadhaya<br/>6. Consumer’s Implicit Mindsets 63<br/>Pragya Mathur, Shilpa Madan, Berna Basar<br/>7. Culture and Consumer Behaviour<br/>Implications for the Indian Context 81<br/>Alokparna (Sonia) Basu Monga<br/>8. Culture and Persuasion Appeals<br/>The Indian Context 96<br/>Arun Bhattacharyya, S. Ramesh Kumar, Vanitha Swaminathan<br/>9. The Stories We Tell<br/>A Reconstructive View of Consumer Memory 117<br/>Nicole Votolato Montgomery, Priyali Rajagopal<br/>10. The Appeal of Beauty and Physical Attractiveness<br/>An Indian Perspective 130<br/>Shilpa Madan, Shankha Basu, Elison Lim, Sharon Ng<br/>Understanding Indian Consumers.indb 7 15/11/17 4:24 PM<br/>© Oxford University Press. All rights reserved. Oxford University Press<br/>viii Contents<br/>11. The Flipped Side of the Coin?<br/>An Examination of Socio-economic and Cultural Antecedents of Obesity in India 153<br/>Nitika Garg, Rahul Govind<br/>12. Winning Over the Hearts (and Minds) of India’s Luxury Consumer<br/>Unique Challenges for Luxury Brand Strategy in India 176<br/>Vanessa M. Patrick, Ngoc (Rita) To<br/>13. Gaining Power through Dominant Looking Products<br/>The Influence of Social Inequality on Consumption Behaviour 194<br/>Ahreum Maeng, Pankaj Aggarwal<br/>14. Getting the Mix Right 215<br/>Smita Bhosale<br/>15. Understanding Response to Price<br/>What We Know about the Indian Consumer 226<br/>Ashutosh Sinha<br/>16. Advertising to Indian Consumers<br/>Enduring Tenets and Emergent Trends 242<br/>Muralidhar Salvateeswaran, Parnika Shrimali, E. Prasanna Kumar<br/>17. Advertising Communication and Consumer Behaviour<br/>An Indian Perspective 253<br/>Ambi M. G. Parameswaran<br/>18. The Changing Face(s) of the Digital Consumer in India 263<br/>Akhil Almeida<br/>19. Measuring Impact of Marketing Programmes in Public Realm 277<br/>Surya AV<br/>20. Looking Ahead<br/>Advertising and Promotion in the Future 287<br/>Kartik Sharma<br/>About the Editors 294<br/>Understanding Indian Consumers.indb 8 15/11/17 4:24 PM<br/>© Oxford University Press. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consume Law - India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Puliyel Thomas |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HB | . | . | Consumer Law Section | 08.03.2018 | Purchased | C L & P Se | 343.071 MAH-1 | 36041 | 08.03.2019 | 08.03.2019 | BOOKs | |||||
| Dewey Decimal Classification | HB | . | . | Consumer Law Section | 08.03.2018 | Purchased | C L & P Se | 343.071 MAH-2 | 36042 | 08.03.2019 | 08.03.2019 | BOOKs |