Library Catalogue
Online Targeted Advertising and Privacy: In the context of the India's Digital Market (Record no. 207642)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01987nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210209151238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210206s2020 xx 000 0 und |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NLS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Poorvi Bose |
| 245 #0 - TITLE STATEMENT | |
| Title | Online Targeted Advertising and Privacy: In the context of the India's Digital Market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangalore |
| Name of publisher, distributor, etc. | NLSIU |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 68p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/>List of Abbreviations vii;<br/>List of Tables viii;<br/>List of Illustrations ix;<br/>Acknowledgments xi;<br/>1. Introduction 1;<br/>1.1. Workings of the Internet 3;<br/>1.2. Research Problem 3;<br/>1.3. Policy Relevance 4;<br/>1.4. Ethical Considerations 4;<br/>1.5. Organisation of the Dissertation 5;<br/>2. Literature Review 6;<br/>2.1. Data Collection 6;<br/>2.2. Online Advertising Business 7;<br/>2.3. Online Privacy Issues 8;<br/>2.4. Myths of Targeted Advertising 10;<br/>2.5. Bills and Laws in India 11;<br/>2.6. Online Privacy and Indian Citizens 13;<br/>2.7. Research Gap 14;<br/>3. Methodology 16;<br/>3.1. Research Objectives 16;<br/>3.2. Research Questions 16;<br/>3.3. Research Design 16;<br/>3.4. Research Tools 17;<br/>3.5. Sampling 17;<br/>3.6. Limitations of study 18;<br/>4. How is Data Being Used? 19;<br/>4.1. Data Processing 19;<br/>4.2. Evolution of Data Sources 21;<br/>4.3. Escaping Scrutiny 23;<br/>4.4. Utilising the Processed Data 24;<br/>5. Survey Data Analysis 27;<br/>6. Expert Interview Analysis 37;<br/>6.1. Data and the User 38;<br/>6.2. Laws 39;<br/>6.3. Beyond Laws 41;<br/>6.4. Alternate Models 41;<br/>7. Comparative Analysis of Laws 44;<br/>7.1. General Data Protection Regulation 44;<br/>7.2. Laws in the US 46;<br/>7.3. Laws in Australia 48;<br/>7.4. Personal Data Protection Bill 2019, India 49;<br/>7.5. Conclusion of Comparisons 51;<br/>8. Conclusion 53;<br/>8.1. Inferences 53;<br/>8.2. Recommendations 56;<br/>8.3. Future Scope of the Study 59;<br/>Appendix 60;<br/>I. Survey Questionnaire 60;<br/>II. Expert Interview Schedule 63;<br/>References.<br/> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dr. A. Nagaratna - Guide |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://opac.nls.ac.in:8081/xmlui/handle/123456789/310">http://opac.nls.ac.in:8081/xmlui/handle/123456789/310</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Dissertation |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | 06.02.2021 | MPP176 | 06.02.2021 | 06.02.2021 | Dissertation |