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The Law of Comparative Advertising Viewed from the Lens of Freedom of Commercial Speech (Record no. 207700)

MARC details
000 -LEADER
fixed length control field 02639nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210218132105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210206s2020 xx 000 0 und
040 ## - CATALOGING SOURCE
Transcribing agency .
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vaibhav Garg
245 #4 - TITLE STATEMENT
Title The Law of Comparative Advertising Viewed from the Lens of Freedom of Commercial Speech
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangalore
Name of publisher, distributor, etc. NLSIU
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 83p.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Content<br/>(i) Declaration;<br/>(ii) Certificate;<br/>(iii) Acknowledgment;<br/>(iv) Table of Content;<br/>(v) List of Abbreviations;<br/>(vi) List of Cases;<br/>(vii) Research Methodology;<br/>1. Chapter I Introduction;<br/>1.1 What is Comparative Advertising;<br/>1.2 Categories of Comparative Advertising;<br/>1.3 Comparative Advertising and Consumer’s Interest;<br/>1.4 Comparative Advertising and Trademark Regime;<br/>1.5 Comparative Advertising and Freedom of Commercial Speech;<br/>2. Chapter II The Rationales behind Freedom of Speech & Expression and Trademark Law;<br/>2.1 Freedom of Speech & Expression;<br/>2.1.1 Freedom of Commercial Expression;<br/>2.1.2 Rationales justifying Freedom of Speech & Expression;<br/>2.2 Trademark Law & Rationales behind Trademark Law;<br/>2.2.1 The Functional Approach to Trademarks;<br/>2.2.2 Economic Rationales of Trademark;<br/>2.2.3 Dynamic Efficiency Rationale;<br/>2.2.4 Ethical and Fairness based Rationales;<br/>3.Chapter III The interplay of freedom of commercial expression & trademark law with reference to comparative advertising;<br/>3.1 Non- Distinctiveness as a ground for refusal and freedom of commercial speech;<br/>3.2 Descriptiveness as a ground for refusal and freedom of commercial speech;<br/>3.3 Customariness as a ground for refusal and freedom of commercial speech;<br/>3.4 Acquired Distinctiveness;<br/>3.5 The criteria of “Use in course of trade” of trademarks;<br/>3.6 “Confusion”;<br/>3.7 Protection of Distinctive Character & Reputation of Trademark;<br/>3.8 The relation between freedom of commercial expression and trademark and comparative advertising on the basis of various theories;<br/>4.Chapter IV Comparative Advertising as a tool to foster Commercial Speech;<br/>4.1 Puffery and Denigration on the anvils of Commercial Speech;<br/>4.2 Generic Disparagement on the anvils of Commercial Speech;<br/>4.3 Technological Superiority & Dissemination of ‘Truth’;<br/>4.4 The European position on the element of Truth in Comparative Advertising and freedom of commercial expression;<br/>4.5 Opinion on the Indian Position;<br/>4.6 Advertising Standards Council of India;<br/>5. Chapter V Conclusion;<br/>(viii) Bibliography.<br/>
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Prof. (Dr.) T. Ramakrishna - Guide
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href=" http://opac.nls.ac.in:8081/xmlui/handle/123456789/430"> http://opac.nls.ac.in:8081/xmlui/handle/123456789/430</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Dissertation
Source of classification or shelving scheme Dewey Decimal Classification
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        . .   06.02.2021   LLM845 06.02.2021 06.02.2021 Dissertation