Library Catalogue
The law of comparative advertising viewed from the lens of freedom of commercial speech (Record no. 217480)
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| 000 -LEADER | |
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| fixed length control field | 02609nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260209120144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260209s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vaibhav Garg |
| 245 #4 - TITLE STATEMENT | |
| Title | The law of comparative advertising viewed from the lens of freedom of commercial speech |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | BangaloreBangalore |
| Name of publisher, distributor, etc. | NLSIU |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 83 p. ; 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Content (i) Declaration; (ii) Certificate; (iii) Acknowledgment; (iv) Table of Content; (v) List of Abbreviations; (vi) List of Cases; (vii) Research Methodology; 1. Chapter I Introduction; 1.1 What is Comparative Advertising; 1.2 Categories of Comparative Advertising; 1.3 Comparative Advertising and Consumer’s Interest; 1.4 Comparative Advertising and Trademark Regime; 1.5 Comparative Advertising and Freedom of Commercial Speech; 2. Chapter II The Rationales behind Freedom of Speech & Expression and Trademark Law; 2.1 Freedom of Speech & Expression; 2.1.1 Freedom of Commercial Expression; 2.1.2 Rationales justifying Freedom of Speech & Expression; 2.2 Trademark Law & Rationales behind Trademark Law; 2.2.1 The Functional Approach to Trademarks; 2.2.2 Economic Rationales of Trademark; 2.2.3 Dynamic Efficiency Rationale; 2.2.4 Ethical and Fairness based Rationales; 3.Chapter III The interplay of freedom of commercial expression & trademark law with reference to comparative advertising; 3.1 Non- Distinctiveness as a ground for refusal and freedom of commercial speech; 3.2 Descriptiveness as a ground for refusal and freedom of commercial speech; 3.3 Customariness as a ground for refusal and freedom of commercial speech; 3.4 Acquired Distinctiveness; 3.5 The criteria of “Use in course of trade” of trademarks; 3.6 “Confusion”; 3.7 Protection of Distinctive Character & Reputation of Trademark; 3.8 The relation between freedom of commercial expression and trademark and comparative advertising on the basis of various theories; 4.Chapter IV Comparative Advertising as a tool to foster Commercial Speech; 4.1 Puffery and Denigration on the anvils of Commercial Speech; 4.2 Generic Disparagement on the anvils of Commercial Speech; 4.3 Technological Superiority & Dissemination of ‘Truth’; 4.4 The European position on the element of Truth in Comparative Advertising and freedom of commercial expression; 4.5 Opinion on the Indian Position; 4.6 Advertising Standards Council of India; 5. Chapter V Conclusion; (viii) Bibliography. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prof. (Dr.) T. Ramakrishna - GuideProf. (Dr.) T. Ramakrishna - Guide |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://dans.nls.ac.in/handle/123456789/430">https://dans.nls.ac.in/handle/123456789/430</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | 09.02.2026 | LLM845 | 09.02.2026 | 09.02.2026 | Dissertation |