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The fortune at the bottom of the pyramid : Eradicating poverty through profits (Record no. 24190)

MARC details
000 -LEADER
fixed length control field 04500nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210812161055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160316s2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177587765
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177587760
040 ## - CATALOGING SOURCE
Transcribing agency nls
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.800000
Item number PRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prahalad C K
245 ## - TITLE STATEMENT
Title The fortune at the bottom of the pyramid : Eradicating poverty through profits
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Wharton School Publishing
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 401p
Dimensions xix
365 ## - TRADE PRICE
Price amount Rs. 525
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:<br/>Preface xi;<br/>About the Author xix;<br/>Part I The Fortune at the Bottom of the Pyramid;<br/>Chapter 1 The Market at the Bottom of the Pyramid;<br/>The Power of Dominant Logic 6;<br/>The Nature of the BOP Market 10;<br/>There Is Money at the BOP 10;<br/>Access to BOP Markets 13;<br/>The BOP Markets Are Brand Conscious 14;<br/>The BOP Market Is Connected 14;<br/>BOP Consumers Accept Advanced Technology Readily 15;<br/>The Market Development Imperative 16 Create the Capacity to Consume 16;<br/>The Need for New Goods and Services 19;<br/>Dignity and Choice 20;<br/>Trast Is a Prerequisite 21;<br/>Benefits to the Private Sector 22;<br/>Chapter 2 Products and Services for the BOP;<br/>A Philosophy for Developing Products and Services for the BOP 24;<br/>Twelve Principles of Innovation for BOP Markets 25;<br/>Making It Happen 28;<br/>Conclusion 46;<br/>Chapter 3 BOP: A Global Opportunity? 47;<br/>Engaging the BOP 48;<br/>Local Growth Opportunities 50;<br/>Learning to Groe 50 Local Innovations and Global Opportunity 52;<br/>BOP Solutions for Developed Makitets 53;<br/>Lessons for MNCS from BOP Markets 55;<br/>Captial Intensity 55;<br/>Sustainable Development 57;<br/>Innovations 57;<br/>The Cost of Managing 58;<br/>The Cost of Managing 58;<br/>Learning to Live in a Network of Relationships 61;<br/>Chapter 4 The Ecosystem for Wealth Creation 63;<br/>Market-Oriented Ecosystem 65;<br/>Ecosystems for a Developing Country 66;<br/>Learning the Sanctity of Contracts 68;<br/>Reducing Inequities in Contracts 69;<br/>Building Governance Capabilities Among the Poor 72;<br/>Chapter 5 Reducing Corruption: <br/>Transaction Governance Capacity 77;<br/>Are the Poor Poor? 78;<br/>TGC 81 Building TGC 83;<br/>The Andhra Pradesh e-Governance Story 85;<br/>eSeva 89;<br/>Center for Good Governance 90;<br/>Impediments 94;<br/>Lessons from the Andhra Pradesh Experiment 94;<br/>Appendix: List of eSeva Services 97;<br/>Chapter 6 Development as Social Transformation;<br/>Development as Social Transformation 100;<br/>Breaking Down Barriers to Communication 102;<br/>BOP Consumers Upgrade 105;<br/>Gaining Access to Knowledge 106;<br/>Identity for the Individual 107;<br/>Women Are Critcal for Development 108;<br/>Evolving Checks and Balances 108;<br/>The Real Test: From the Pyramid to the Diamond 109;<br/>Part II Innovative Practices at the Bottom of the Pyramid 113;<br/>Section I. The Market at the Bottom of the Pyramid 115;<br/>Casas Bahia: Fulfilling a Dream 117;<br/>CEMEX: Innovation in Housing for the Poor 147;<br/>Section II. Known Problems and Known Solutions: What Is the Missing Link? 169;<br/>The Annapurna Salt Story: Public Health and Private Enterprise 171;<br/>Selling Health: Hindustan Lever Limited and the Soap Market 207;<br/>Section III. Known Problems and Unique Solutions 241 Jainur Foot: Challenging Convention 243<br/>Section III • Known Problems and Unique Solutions;<br/>Jaipur Foot: Challenging Convention 243;<br/>The Aravind Eye Care System: Delivering the Most Precious Gift 265;<br/>Section IV. Known Problems and Systemwide Reform ICICI Bank: Innovations in Finance 289;<br/>The ITC e-Choupal Stcry: Profitable Rural Transformation 319;<br/>The EID Parry Story On CD;<br/>3. Section V. Scaling Innovations;<br/>The Voxiva Story 361;<br/>Innovations in Energy: <br/>E+Co's Investment in Tecnosol On CD;<br/>Section VI . Creating Enabling Conditions for the Development of the Private Sector;<br/>Citizen Centricity: E-Governance in Andhra Pradesh On CD;<br/>Biography 381;<br/>Index 389;<br/>PART III. CD 35 minutes of video success stories filmed on location in the Bottom of the Pyramid in India, Pera, Mexico, Brazil, and Venezuela;<br/>Casas Bahia (3:54);<br/>CEMEX (3:07);<br/>Annapurna Salt (4:05);<br/>Hindustan Lever Limited (4:16);<br/>Jaipur Foot (4:40);<br/>Aravind Eye Care (6:08);<br/>ICICI Bank (4:23);<br/>ITC e-Choupal (4:08);<br/>EID Parry (4:12);<br/>Voxiva (3:33);<br/>E+Co/Tecnosol (4:34);<br/>Andhra Pradesh 3:30).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. International Business Enterprises - Social Aspects2. Non-Governmental Organizations - Developing Countries3. Poor - Economic Assistance - Developing Countries4. Globalization - Economic Aspects - Developing Countries
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     . . NAB Compactor 30.05.2017 525.00   338.8 PRA 21969 30.05.2017 30.05.2017 BOOKs This book is accompanied by a CD