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Children as new age consumes (Record no. 32213)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01223nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210520122954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184352986 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shitole G Y |
| 245 ## - TITLE STATEMENT | |
| Title | Children as new age consumes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Adhiyayan Publishers & Distributors |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 327p |
| Dimensions | xii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 975 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Synopsis:<br/>This book titled Children as new age consumers is the research based book aimed to provide valuable information and data to parents, media houses, marketers and researchers. Interactions with kids opened a Pandora's Box. Consumer socialization, middle class explosion, media invasion, brand awareness, peer pressure and mall culture all seem to have profound influence on kids. This has transformed them into knowledgeable and expert buyers who are pint sized consultants to their parents. This makes children's market extremely lucrative and profitable, so much so that, marketers are falling over each other to grab the attention and mind share of these little consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kulkarni Shubhangi P |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 975.00 | 1 | 343.071 SHI | 29138 | 11.05.2018 | 04.05.2018 | 30.05.2017 | BOOKs |