Library Catalogue
Brands and brand management : Contemporary research perspectives (Record no. 32409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210526170632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841697598 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800000 |
| Item number | LOK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loken Barbara |
| 245 ## - TITLE STATEMENT | |
| Title | Brands and brand management : Contemporary research perspectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 311p |
| Dimensions | xxvii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 5,912 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/>K. Keller, Foreword. C. Haugtvedt, <br/>Series Foreword. B. Loken, R. Ahluwalia, M.J. Houston, <br/>Preface. <br/>Part 1. Overview. B. Loken, R. Ahluwalia, M.J. Houston, The Science of Branding: Introductory Chapter;<br/>Part 2. Managing and Leveraging Brands. B. Loken, C. Joiner, M.J. Houston;<br/>Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research. A. Rao;<br/>Brand Alliances. R. Ahluwalia, A. Kaikati;<br/>Traveling the Paths to Brand Loyalty. Z. Gurhan-Canli;<br/>A. Fries, Branding and Corporate Social Responsibility (CSR);<br/>Part 3. Cultural, Sociological, and Global Branding Perspectives. C. Torelli, H.T. Keh, C. Chiu;<br/>Cultural Symbolism of Brands. T.C. O'Guinn, A.M. Muniz, Jr;<br/>Towards a Sociological Model of Brands;<br/>Part 4. New Directions in Measurement of Brand Equity. C.W. Park, D.J. MacInnis, X. Dreze, J. Lee;<br/>Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE) Based Brand Equity. B. Shiv, A. Bechara;<br/>Revisiting the Customer Value Proposition: The Power of Brand Emotion. T. Erdem, J. Swait, Utility-Based Models of Brand Equity.;<br/>Part 5. Protecting Brands. B. Loken, D. Roedder John;<br/>When Do Bad Things Happen to Good Brands;<br/>Understanding External and Internal Sources of Brand Dilution. S. Baird;<br/>Brands and Trademarks: The Legal Implications of Branding. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Branding Marketing 2. Brand Name Products - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia Rohini |
| -- | Houston Michael J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | NAB Compactor | 30.05.2017 | 5912.00 | 658.8 LOK | 29371 | 30.05.2017 | 30.05.2017 | BOOKs |