Library Catalogue
The connected customer : The changing nature of consumer and business markets (Record no. 32410)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01862nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210526170250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848728370 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800000 |
| Item number | WUY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wuyts Stefan |
| 245 ## - TITLE STATEMENT | |
| Title | The connected customer : The changing nature of consumer and business markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 353p |
| Dimensions | xvii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 4,803 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/>Preface;<br/>Introduction;<br/>Part 1. Connectivity and the New Reality of Markets C. Van den Bulte;<br/>Opportunities and Challenges in Studying Customer Networks. C.M. Henderson, R.W. Palmatier;<br/>Understanding the Relational Ecosystem in a Connected World. S. Wuyts;<br/>Connectivity, Control, and Constraint in Business Markets;<br/>Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho, V. Landsman, S. Stremersch;<br/>The Connected Patient. B. Shiv;<br/>Is Mr. Spock a Good Candidate for Being a Connected Customer;<br/>The Role of Emotion in Decision Making. A. Rindfleisch, N. Wong, J.E. Burroughs;<br/>God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava, T. Wiesel;<br/>Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk;<br/>Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt;<br/>The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans, G. Verbruggen; Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg, S. Han, D.R. Lehmann;<br/>Social Connectivity, Opinion Leadership and Diffusion. A. Bonfrer;<br/>The Effect of Negative Word of Mouth in Social Networks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Behaviour 2. Branding - Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dekimpe Marnik G |
| -- | Gijsbrechts Els |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | NAB Compactor | 30.05.2017 | 4803.00 | 658.8 WUY | 29370 | 30.05.2017 | 30.05.2017 | BOOKs |