Library Catalogue
Sensory marketing : Research on the sensuality of products (Record no. 32412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02841nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210526165352.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781841697536 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800000 |
| Item number | KRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishna Aradhna |
| 245 ## - TITLE STATEMENT | |
| Title | Sensory marketing : Research on the sensuality of products |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 392p |
| Dimensions | xvii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 2,995 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/><br/>Preface and Acknowledgments. A. Krishna,<br/> Introduction. <br/>Part 1. Haptics. J. Peck, Does Touch Matter? <br/>Insights from Haptic Research in Marketing. R.L. Klatzky, <br/>Touch: A Gentle Tutorial with Implications for Marketing. A.C. Morales, <br/>Understanding the Role of Incidental Touch in Consumer Behavior. T.L. Childers, J. Peck, <br/>Information and Affective InflusSences of Haptics on Product Evaluation: Is What I Say How I Feel? <br/>Part 2. Olfaction. M. Morrin, <br/>Scent Marketing: An Overview. R.S. Herz, <br/>The Emotional, <br/>Cognitive and Biological Basics of Olfaction: Implications and Considerations for Scent Marketing. M.O. Lwin, M. Wijaya, <br/>Do Scents Evoke the Same Feelings Across Cultures?: Exploring the Role of Emotions. M. Morrin, J. Chebat, C. Gelinas-Chebat, <br/>The Impact of Scent and Music on Consumer Perceptions of Time Duration. <br/>Part 3. Audition. J. Meyers-Levy, M.G. Bublitz, L.A. Peracchio, <br/>The Sounds of the Marketplace: The Role of Audition in Marketing. E. Yorkston, Auxiliary Auditory Ambition: Assessing Ancillary and Ambient Sounds. D.W. Dahl, <br/>Understanding the Role of Spokesperson Voice in Broadcast Advertising. M. Carnevale, D. Lerman, D. Luna, Hear is the thing: Auditory Processing of Novel Non-word Brand Names. Part 4. Vision. P. Raghubir, <br/>Visual Perception: An Overview. A. Chattopadhyay, G.J. Gorn, P. Darke, <br/>Differences and Similarities in Hue Preferences between Chinese and Caucasians. E.A. Greenleaf, <br/>Does Everything Look Worse in Black and White? <br/>The Role of Monochrome Images in Consumer Behavior. B.E. Kahn, X. Deng, <br/>Effects on Visual Weight Perceptions of Product Image Locations on Packaging. <br/>Part 5. Taste. A. Krishna, R.S. Elder, <br/>The Gist of Gustation: An Exploration of Taste, Food, and Consumption. P. Rozin, J. Hormes, <br/>Psychology and Sensory Marketing, with a Focus on Food. P. Chandon, <br/>Estimating Food Quantity: Biases and Remedies. A. Krishna, N. Aydinoglu, B. Wansink, Do Size Labels Have a Common Meaning Among Consumers? <br/>Part 6. The Future. R.S. Elder, N. Aydinoglu, V. Barger, C. Caldara, H.E. Chun, C.J. Lee, G. Mohr, A. Stamatogiannakis, <br/>A Sense of Things to Come: Future Research Directions in Sensory Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Marketing - Psychological Aspects2. New Producdts - Sensuality 3. Senses & Sensation 4. Consumer Behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | NAB Compactor | 30.05.2017 | 2995.00 | 658.8 KRI | 29368 | 30.05.2017 | 30.05.2017 | BOOKs |