Library Catalogue
Learning from winners : How the ARF David Ogilvy Award winners use market research to create advertising success (Record no. 32424)
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| 000 -LEADER | |
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| fixed length control field | 01234nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210526164900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780805856538 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.830000 |
| Item number | PET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pettit Raymond |
| 245 ## - TITLE STATEMENT | |
| Title | Learning from winners : How the ARF David Ogilvy Award winners use market research to create advertising success |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176p |
| Dimensions | xvii |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 3,234 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/>D. Allsop, Preface. S. Kim, Foreword. Introduction: Prologue;<br/>Part 1. The Winners;<br/>Seizing a New Business Opportunity;<br/>Creating a New Business Model Where None Existed Before;<br/>Smashing Category Traditions;<br/>Scaling The Ladder of Insight;<br/>Implementing The 'Big Idea' For Everyday Consumer Products;<br/>Reaching Multiple Customer Segments With a Powerful Idea;<br/>Part 2. Great Research Is a Hidden Asset;<br/>The David Ogilvy Research Excellence Awards;<br/>Great Research Is a Hidden Asset;<br/>Where Are We Headed;<br/>Appendices: Ken Roman, personal essay - "Learning From Winners: Look Before You Leap." Description of Attached CD ROM. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | NAB Compactor | 30.05.2017 | 3234.00 | 658.83 PET | 29367 | 30.05.2017 | 30.05.2017 | BOOKs |