Library Catalogue
Visual marketing : from attention to action (Record no. 32426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01871nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210526162139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2008 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780805862928 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.100000 |
| Item number | WED |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wedel Michel |
| 245 ## - TITLE STATEMENT | |
| Title | Visual marketing : from attention to action |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Psychology Press |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 307p |
| Dimensions | ix |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 5,912 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/>M. Wedel, R. Pieters, Introduction to Visual Marketing. <br/>Part 1. Visual Attention and Perception. K. Rayner, M.S. Castelhano, <br/>Eye Movements During Reading, Scene Perception, <br/>Visual Search and While Looking at Print Advertisements. R. Pieters, M. Wedel, <br/>The Informativeness of Eye-Movements for Visual Marketing: Six Cornerstones. N.T. Tavassoli, <br/>The Effect of Selecting and Ignoring on Liking. <br/>Part 2. Visual Cognition. E.F. McQuarrie, <br/>Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective. E. Greenleaf, P. Raghubir, <br/>Geometry in the Market Place. P. Raghubir, <br/>Are Visual Perception Biases Hard-Wired? A. Krishna, <br/>Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception. <br/>Part 3. Action and Choice. J. Meyers-Levy, R. Zhu, <br/>Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments. P. Chandon, J.W. Hutchinson, E.T. Bradlow, S.H. Young, <br/>Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data. H. Cho, N. Schwarz, H. Song, Images and Preference: A Feeling-as-Information Analysis. Epilogue. C. Janiszewski, <br/>Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Advertising - Psychological Aspects2. Visual Perception |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peters Rik |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | NAB Compactor | 30.05.2017 | 5912.00 | 659.1 WED | 29361 | 30.05.2017 | 30.05.2017 | BOOKs |