Library Catalogue
Connecting with consumers : Marketing for new marketplace realities (Record no. 40222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01208nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201204164446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2010 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199556519 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | nls |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kimmel Allan J |
| 245 ## - TITLE STATEMENT | |
| Title | Connecting with consumers : Marketing for new marketplace realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 333p |
| Dimensions | xv |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 3,588 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents<br/>PART I: CONSUMER-TO-CONSUMER INFLUENCE:<br/> THE RISING POWER OF CONSUMERS; <br/>1. Marketing in Evolution; <br/>2. The 21st Century Consumer Landscape: New Realities; <br/>3. Targeting Consumers in the Era of Web 2.0;<br/> 4. Word-of-Mouth Influence; <br/>PART II: CONNECTED MARKETING: MEASUREMENT, APPROACHES, AND TECHNIQUES;<br/> 5. Word of Mouth and Social Media Research and Measurement;<br/> 6. Listening to and Engaging Consumers; <br/>7. Connected Marketing I: Word-of-Mouth Marketing Techniques; <br/>8. Connected Marketing II: Viral and Live Buzz Marketing Techniques; <br/>9. Synthesis and a Look to the Future;<br/> <br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law 2. Marketing - Technological Innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| . | . | Consumer Law Section | 30.05.2017 | 3888.94 | 343.071 KIM | 34033 | 30.05.2017 | 30.05.2017 | BOOKs |