| Item type | Current library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|
BOOKs
|
. | NAB Compactor | 338.7 EVA (Browse shelf(Opens below)) | HB | Available | 37358 |
Includes bibliographial references (pages 213-246) and index.
Table of Contents
Introduction 1
Part I Economics and Technologies
1 Table for Four at Eight 7
2 The "Grab All the Eyeballs" Fallacy 21
3 Turbocharging 39
Part II Building, Igniting, and Operating Matchmakers
4 Friction Fighters 55
5 Ignite or Fizzle 69
6 Long Haul 85
7 Beyond the Castle Walls 101
8 Interior Design 121
9 Fakesters and Fraudsters 135
10 Fizzle or Sizzle 149
Part III Creation, Destruction, and Transformation
11 Moving Money 167
12 Gone Missing 183
13 Slower and Faster Than You Think 197
Glossary 207
Notes 213
Index 247
Acknowledgments 257
About the Authors 259
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