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Matchmakers : The new economics of multisided platforms / David S. Evans and Richard Schmalensee.

By: Contributor(s): Publisher: Boston, Massachusetts : Harvard Business Review Press, [2016]Description: x, 260 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781633691728 (alk. paper)
Subject(s): DDC classification:
  • 338.7 EVA 23
LOC classification:
  • HD9999.M782 E93 2016
Contents:
Table of Contents Introduction 1 Part I Economics and Technologies 1 Table for Four at Eight 7 2 The "Grab All the Eyeballs" Fallacy 21 3 Turbocharging 39 Part II Building, Igniting, and Operating Matchmakers 4 Friction Fighters 55 5 Ignite or Fizzle 69 6 Long Haul 85 7 Beyond the Castle Walls 101 8 Interior Design 121 9 Fakesters and Fraudsters 135 10 Fizzle or Sizzle 149 Part III Creation, Destruction, and Transformation 11 Moving Money 167 12 Gone Missing 183 13 Slower and Faster Than You Think 197 Glossary 207 Notes 213 Index 247 Acknowledgments 257 About the Authors 259 Show More
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Holdings
Item type Current library Shelving location Call number Materials specified Status Barcode
BOOKs . NAB Compactor 338.7 EVA (Browse shelf(Opens below)) HB Available 37358

Includes bibliographial references (pages 213-246) and index.

Table of Contents
Introduction 1

Part I Economics and Technologies

1 Table for Four at Eight 7

2 The "Grab All the Eyeballs" Fallacy 21

3 Turbocharging 39

Part II Building, Igniting, and Operating Matchmakers

4 Friction Fighters 55

5 Ignite or Fizzle 69

6 Long Haul 85

7 Beyond the Castle Walls 101

8 Interior Design 121

9 Fakesters and Fraudsters 135

10 Fizzle or Sizzle 149

Part III Creation, Destruction, and Transformation

11 Moving Money 167

12 Gone Missing 183

13 Slower and Faster Than You Think 197

Glossary 207

Notes 213

Index 247

Acknowledgments 257

About the Authors 259

Show More