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Advertising law and regulatin
Publication details: London Butterworths 1998Description: 592p xxviiISBN:- 9780406897701
- 343.099000Â CRO
Contents:
Contents:
Introduction. ;
Finding the law. ;
The Advertising Standards Authority.;
Television and radio advertising. ;
European regulation. ;
Consumer protection legislation. ;
Passing off. ;
Copyright. ;
Trademarks.;
Contract. ;
Libel.;
Malicious falsehood and slander of title. ;
Obscenity, indecency and blasphemy. ;
Sex and race discrimination. ;
Areas of advertising with special rules. ;
Injunctions. ;
Index. ;
Appendices.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | Library Compactors | 343.099 CRO (Browse shelf(Opens below)) | Available | 18661 |
Browsing . shelves,Shelving location: Library Compactors Close shelf browser (Hides shelf browser)
Contents:
Introduction. ;
Finding the law. ;
The Advertising Standards Authority.;
Television and radio advertising. ;
European regulation. ;
Consumer protection legislation. ;
Passing off. ;
Copyright. ;
Trademarks.;
Contract. ;
Libel.;
Malicious falsehood and slander of title. ;
Obscenity, indecency and blasphemy. ;
Sex and race discrimination. ;
Areas of advertising with special rules. ;
Injunctions. ;
Index. ;
Appendices.
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