Search the Library Catalogue
Image from Amazon.com
Commercialising celebrity persona : intellectual property law and practice / Emma Perot.
Publisher: Oxford, UK ; New York, NY : Hart Publishing, an Imprint of Bloomsbury Publishing, 2023Description: xxi, 222 pages ; 25 cmContent type:- text
- 9781509966097
- Commercializing celebrity persona
- 346.02 23/eng/20230728
- K627 .P477 2023
Contents:
Summary: "This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans"-- Provided by publisher.
Legal regulation of persona in the UK, New York, and California -- What influences behaviour? -- Dispute resolution -- Advertising industry -- Merchandising industry -- Film and television industry -- Reality sports video games.
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|
BOOKs
|
National Law School | REFERENCE SECTION | 346.02 PER (Browse shelf(Opens below)) | HB | Not For Loan | Recommended by Dr. Arul George Scaria | 39625 |
Includes bibliographical references (pages 199-213) and index.
Legal regulation of persona in the UK, New York, and California -- What influences behaviour? -- Dispute resolution -- Advertising industry -- Merchandising industry -- Film and television industry -- Reality sports video games.
"This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans"-- Provided by publisher.
There are no comments on this title.
Log in to your account to post a comment.
Powered by Koha. Supported by focuzinfotech