TABLE OF CONTENTS CERTIFICATE ; DECLARATION ; ACKNOWLEDGEMENT ; LIST OF ABBREVIATIONS ; CHAPTERI: introduction; Aims and objectives; Research Problem ; Literature Review ; Research questions; Hypothesis ; Research methodology; Scope and Limitation; Mode of Citation; CHAPTER II: Trademarks and Geographical indications; Trademarks prior in time; Paris Convention for the Protection of Industrial Property of 1883; Madrid Agreement on Indications of Source; Lisbon Agreement; WIPO Model Provisions on Protection Against Unfair Competition Bilateral agreements; Passing off issues in India; Bilateral and Multi-lateral agreements; CHAPTER 3: Conflict between trademark and geographical indication; TRIPS and conflict; Well known marks and reputational issue; Potential areas of overlap; Certification marks ; Collective marks ; Sui generis system of protection of GIs ; CHAPTER 4: Existing Approaches for resolution of the conflict ; Principle of territoriality.; Principle of specialty.; Principle of priority ; CHAPTER: 5 Strategies for conflict resolution; First in time, First in right rule ; Coexistence of GI along with trademarks.; CHAPTER 6: CONCLUSION ; Suggestions . .. . .. . BIBLIOGRAPHY.